The Umbrella,Heller's comments on "A rose by any other name"

21 Apr 2004 - 3:09pm
789 reads
Andrei Herasimchuk

On Apr 21, 2004, at 11:57 AM, kjnarey wrote:

> I was under the impression that the 'umbrella' was decided
> collectively as
> 'interaction design' - hence the gloriously cosmopolitan and diverse
> brood
> we communicate with on this list.

That would be news to me. Interaction Design as far as I'm concerned
does not have the breadth of what it takes to do digital product
design. And let me be clear.... I think the term or what the field is
called has a lot to do with "digital product design." Interaction
design is but one component of that practice.

> I see the challenge not in the semantics of what we are known by, as
> the
> 'umbrella' we have currently is sufficient enough to move forward
> effectively, but discovering ways as a collective to turn our
> practical and
> theoretical ideas into a workable business proposition and as a result
> of
> that enhance peoples lives through that collective effort. The results
> of
> this hard work will help to define how we are known i.e. build on
> reputation.

I'm not sure I understand the gist of your point. Maybe expand on this

Andrei Herasimchuk
andrei at


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