Yellow pages listing

30 Nov 2006 - 1:54am
7 years ago
2 replies
623 reads
Soo Basu
2005

Hi
I'm designing a Yellow Pages search for a portal. One way of doing it is
like AOL<http://yellowpages.aol.com/main.adp?_dirpid=648&_diraction=main&brand=aolyp>,
where there's a location based search and also a Browse by category kind of
feature.
Yahoo <http://yp.yahoo.com/> follows something similar and also has a Browse
by city option.

I'm tyring to provide a Browse by category page and the Choose location is
in another tab. Is it better to provide both browse by category and a browse
by location on the same page? I'm trying to avoid a very "form" look as my
potential user base do not like selecting/entering too much info.

Is there any other way of desgning this, with minimal clicks?

Cheers
Soo

Comments

30 Nov 2006 - 4:58am
Bruce Esrig
2006

One way or another, you'll need the location information. Here are three
principles that might work for you.

1. Treat location information as a user preference

Think of the location information as a user preference. Your users would
surely accept entering a reference location if the site is helpful and they
expect to use it again. You could look at sites that offer directions such
as Google maps and Mapquest to see how they offer access to information
entered on previous visits.

2. Allow users to enter information in any order

Do you have a fixed set of browse criteria that users can surf through
before they request any results? If you do, then you can't be sure that
users will enter their reference location first. On a first visit, some
users might prefer to enter either their browse criteria or their reference
location, and then have the other control available as supplementary but
essential information.

3. Keep all controls visible

The advantage of offering both controls on the same page is that the user
can see all the criteria that are in effect, and make changes if necessary.
Since you know that the browse control is used more actively than the
location control, you can design the page so that the browse control
attracts the user's attention more than the location control does. The
default state of the location control can be to provide information rather
than to look a lot like a control that needs to be touched.

Best wishes,

Bruce Esrig

At 01:54 AM 11/30/2006, Sunandini Basu wrote:
>Hi
>I'm designing a Yellow Pages search for a portal. [snip]
>
>I'm trying to provide a Browse by category page and the Choose location is
>in another tab. [snip] my potential user base do not like
>selecting/entering too much info.
>
>Is there any other way of designing this, with minimal clicks?

30 Nov 2006 - 6:26am
Mark Schraad
2006

If you haven't yet, research Richard Saul Wurman's work in the print
version of directories..

On Nov 30, 2006, at 1:54 AM, Sunandini Basu wrote:

> Hi
> I'm designing a Yellow Pages search for a portal. One way of doing
> it is
> like AOL<http://yellowpages.aol.com/main.adp?
> _dirpid=648&_diraction=main&brand=aolyp>,
> where there's a location based search and also a Browse by category
> kind of
> feature.
> Yahoo <http://yp.yahoo.com/> follows something similar and also has
> a Browse
> by city option.
>
> I'm tyring to provide a Browse by category page and the Choose
> location is
> in another tab. Is it better to provide both browse by category and
> a browse
> by location on the same page? I'm trying to avoid a very "form"
> look as my
> potential user base do not like selecting/entering too much info.
>
> Is there any other way of desgning this, with minimal clicks?
>
> Cheers
> Soo
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