research on surveys

22 Apr 2004 - 10:29am
10 years ago
3 replies
563 reads
Dave Collins
2004

Our client wants to place a survey at the end of customers' transactions
(we design ATM software).

This is not a web-based survey, so design is highly limited (basically,
max 4 prefab options), which is already one strike against it.

Can anyone provide wisdom and/or point me at some design principles for
surveys? I've identified things like: conditionally applicable
questions, biased demographics, biased answer options,
emotional/qualitative questions, closed-ended questions/answers,
facility for further communication, how sponsors interpret data,
inappropriate placement for survey (during a 'Fast' transaction?),
length of survey.

Thanks.

Dave

Comments

22 Apr 2004 - 11:08am
Elizabeth Buie
2004

Dave Collins asks:

>Can anyone provide wisdom and/or point me at some design principles
>for surveys?

See Jurek Kirakowski's FAQ on Questionnaires in Usability Evaluation, at
http://www.ucc.ie/hfrg/resources/qfaq1.html

Jurek knows more about this topic than anyone else I know.

Elizabeth

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Elizabeth Buie
Computer Sciences Corporation
Rockville, Maryland
301.921.3326

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22 Apr 2004 - 2:48pm
Mark Canlas
2003

One peave I have with surveys is that the options are either confusing or
not universally inclusive. Example.

How many CDs have you bought...
A. 1 - 2
B. 2 - 3
C. 3 - 5

If I bought 3 CDs, is it option B or option C? They should be mutually
exclusive. However, they should also be universally inclusive, to include
all possible answers. What if I didn't buy any CDs (zero), or I bought more
than five (option not available).

So when you construct your choices, be sure to cover the entire spectrum of
answers, including zero, I don't know, and not applicable.

Mark Canlas
http://www.htmlism.com/mark/
> -----Original Message-----
> From: discuss-interactiondesigners.com-
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> Of Dave Collins
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> To: discuss at interactiondesigners.com; sigia-l at asis.org;
> AIGAExperienceDesign-subscribe at yahoogroups.com
> Subject: [ID Discuss] research on surveys
>
> Our client wants to place a survey at the end of customers' transactions
> (we design ATM software).
>
> This is not a web-based survey, so design is highly limited (basically,
> max 4 prefab options), which is already one strike against it.
>
> Can anyone provide wisdom and/or point me at some design principles for
> surveys? I've identified things like: conditionally applicable
> questions, biased demographics, biased answer options,
> emotional/qualitative questions, closed-ended questions/answers,
> facility for further communication, how sponsors interpret data,
> inappropriate placement for survey (during a 'Fast' transaction?),
> length of survey.
>
>
> Thanks.
>
> Dave
>
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22 Apr 2004 - 10:38pm
pabini
2004

Elizabeth Buie wrote: See Jurek Kirakowski's FAQ on Questionnaires in
Usability Evaluation, at
> http://www.ucc.ie/hfrg/resources/qfaq1.html
>
> Jurek knows more about this topic than anyone else I know.

Excellent! Thanks for the link, Elizabeth. Jurek seems to have a very
well-organized mind, too, which makes for easy reading.

Thanks, Pabini Gabriel-Petit

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