IxDA Silicon Valley Event :: The Shifting Role of Design :: Tonight, Wednesday, December 6th

6 Dec 2006 - 4:43am
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IxDA Silicon Valley Event: The Shifting Role of Design

Luke Wroblewski will speak about the shifting role of design in today's
product companies. Following Luke's presentation, Lisa C. Anderson of
Intuit, Pabini Gabriel-Petit of Spirit Softworks LLC and UXmatters, Andrei
Herasimchuk of Involution Studios LLC and Design by Fire, and Luke will
participate in a panel discussion on this topic. Greg Petroff of SAP will
moderate the discussion.

Date: Wednesday, December 6, 2006
Socializing and refreshments: 7-7:30 pm
Presentation: 7:30-8:30 pm
Panel discussion: 8:30-9:30 pm
Place: Yahoo!, Sunnyvale, Building C, Classroom 5
Directions: http://www.baychi.org/calendar/20061206/directions/

Presentation by Luke Wroblewski

In an increasing number of companies, the role of design is changing
dramatically from mere styling to a core ingredient of product strategy and
innovation. But what's behind this shift? Why are designers who were
previously asked just to "make things pretty" being invited to the corporate
strategy table? This talk will examine the impact recent technology and
market changes have had on the role of design within modern companies. Luke
Wroblewski will discuss

* the decreasing gap between ideas and their implementation
* the increasing rate of commoditization that that are driven by shorter
product lifecycles and cheaper manufacturing
* the always on availability of massive data sources
* the growing ability of consumers to absorb and enjoy increasingly
complex media and user interfaces

Designers of all types can use this knowledge to communicate the value of
design skills, methodologies, and deliverables to both clients and
stakeholders. In other words, this presentation provides an explanation of
why design matters more now than ever.

:: Luke Wroblewski is a product designer, strategist, and author. He is
currently the Principal Designer of Yahoo! Inc.'s Social Media group and
Principal of LukeW Interface Designs, a product strategy and design
consultancy he founded in 1996. Luke has authored a book on Web interface
design principles titled Site-Seeing: A Visual Approach to Web Usability and
numerous articles on design methodologies, strategies, and applications,
including those featured in his own online publication Functioning Form and
his column on UXmatters, Communication Design. Luke is a member of the board
of directors of the Interaction Design Association and a frequent presenter
on topics related to the Web and design. Previously, Luke was the Lead
Interface Designer of the platform team at eBay. At eBay, he led the
strategy and interaction design for new consumer products, including Kijiji
and eBay Express, and internal tools and processes, including design
patterns and creative asset management systems. Luke has also taught
interface design courses in the Graduate School of Library and Information
Science at the University of Illinois at Urbana-Champaign and worked as a
Senior Interface Designer at the National Center for Supercomputing
Applications (NCSA), birthplace of the first popular graphical Web browser,
NCSA Mosaic.

Co-sponsors of this event:

* IxDA (Interaction Design Association) Silicon Valley Face to Face

For more information about his event, go to:

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