how not to introduce a project change: lesson learned from NBA basketball experience

6 Dec 2006 - 10:31am
594 reads
David VanEsselstyn
2006

What if you introduced a design change in a product, heard immediate
complaints from established users, and then users' fingers started bleeding
and hurting so badly they had to tape them a few months into the adoption?

A lesson on how not to test and evaluate user experience (the testing is
especially laughable...) comes from the National Basketball Association:

http://www.nytimes.com/2006/12/06/sports/basketball/06ball.html?_r=2&oref=slogin&oref=slogin

--David VanEsselstyn
--Wireless Generation
--Senior Usability Analyst

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