Site Metrics

13 Dec 2006 - 6:58pm
7 years ago
6 replies
656 reads
Teresa Torres
2006

I'm evaluating web analytics packages. At my last job, we used Google
Analytics. We implemented it so that we could track click-analysis as
well as page views. For example, we could look at any given page on
our site and get data for how many people clicked on each individual
item on that page.

Unfortunately, at my new job, we can't use Google Analytics. We have
to store the tracking data internally for privacy reasons. I've been
reading about Omniture, HBX and the original Urchin software product.
Have any of you used these products for this purpose? Any
recommendations?

Thanks,
Teresa

Comments

13 Dec 2006 - 9:34pm
maya gorton
2006

I liked Omniture a lot. It's very similar to Google Analytics, and I
liked the export functionality.

You can track paths-- ie, how many people clicked here, and then
either here or here, and then...etc. However, you have to put tags on
individual items, i believe, to be able to do that. We were using it
for a Flash site so maybe you don't have to do that with a plain HTML
site.

Maybe someone else can verify?Anyway, I found it easy to use.

good luck,
maya

On 12/13/06, Teresa Torres <ttorres at stanfordalumni.org> wrote:
> I'm evaluating web analytics packages. At my last job, we used Google
> Analytics. We implemented it so that we could track click-analysis as
> well as page views. For example, we could look at any given page on
> our site and get data for how many people clicked on each individual
> item on that page.
>
> Unfortunately, at my new job, we can't use Google Analytics. We have
> to store the tracking data internally for privacy reasons. I've been
> reading about Omniture, HBX and the original Urchin software product.
> Have any of you used these products for this purpose? Any
> recommendations?
>
> Thanks,
> Teresa
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
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--
http://emptyfield.com/blog

14 Dec 2006 - 3:10am
Ferran Alvarez
2005

Hello Teresa,

We're quite pleased with OpenTracker: www.opentracker.net

Ferran

-----Mensaje original-----
De: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] En nombre de Teresa
Torres
Enviado el: jueves, 14 de diciembre de 2006 0:59
Para: discuss at ixda.org
Asunto: [IxDA Discuss] Site Metrics

I'm evaluating web analytics packages. At my last job, we used Google
Analytics. We implemented it so that we could track click-analysis as well
as page views. For example, we could look at any given page on our site and
get data for how many people clicked on each individual item on that page.

Unfortunately, at my new job, we can't use Google Analytics. We have to
store the tracking data internally for privacy reasons. I've been reading
about Omniture, HBX and the original Urchin software product.
Have any of you used these products for this purpose? Any recommendations?

Thanks,
Teresa
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
To post to this list ....... discuss at ixda.org List Guidelines ............
http://listguide.ixda.org/ List Help ..................
http://listhelp.ixda.org/ (Un)Subscription Options ...
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14 Dec 2006 - 12:37pm
Teresa Torres
2006

Thanks Ferran. Unfortunately, like Google Analytics, OpenTracker
stores the data themselves. We have a requirement that we have to do
the data storage. But I will definitely keep OpenTracker in mind for
future projects. It looks great.

Teresa

On Dec 14, 2006, at 12:10 AM, Ferran Alvarez - BRYTE wrote:

> Hello Teresa,
>
> We're quite pleased with OpenTracker: www.opentracker.net
>
> Ferran
>
>
> -----Mensaje original-----
> De: discuss-bounces at lists.interactiondesigners.com
> [mailto:discuss-bounces at lists.interactiondesigners.com] En nombre
> de Teresa
> Torres
> Enviado el: jueves, 14 de diciembre de 2006 0:59
> Para: discuss at ixda.org
> Asunto: [IxDA Discuss] Site Metrics
>
> I'm evaluating web analytics packages. At my last job, we used Google
> Analytics. We implemented it so that we could track click-analysis
> as well
> as page views. For example, we could look at any given page on our
> site and
> get data for how many people clicked on each individual item on
> that page.
>
> Unfortunately, at my new job, we can't use Google Analytics. We
> have to
> store the tracking data internally for privacy reasons. I've been
> reading
> about Omniture, HBX and the original Urchin software product.
> Have any of you used these products for this purpose? Any
> recommendations?
>
> Thanks,
> Teresa
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org List
> Guidelines ............
> http://listguide.ixda.org/ List Help ..................
> http://listhelp.ixda.org/ (Un)Subscription Options ...
> http://subscription-options.ixda.org/
> Announcements List ......... http://subscribe-announce.ixda.org/
> Questions .................. lists at ixda.org
> Home .......................
> http://ixda.org/ Resource Library ........... http://
> resources.ixda.org
>
>

14 Dec 2006 - 12:38pm
Teresa Torres
2006

HI Maya,

That sounds a lot like Google Analytics. It was designed to track
pageviews, but we used the pageview calls on links and buttons to
track ui elements. I was wondering if Omniture or any of the others
also supported this. I'm glad to hear it sounds like it does.

Thanks,
Teresa

On Dec 13, 2006, at 6:34 PM, maya gorton wrote:

> I liked Omniture a lot. It's very similar to Google Analytics, and I
> liked the export functionality.
>
> You can track paths-- ie, how many people clicked here, and then
> either here or here, and then...etc. However, you have to put tags on
> individual items, i believe, to be able to do that. We were using it
> for a Flash site so maybe you don't have to do that with a plain HTML
> site.
>
> Maybe someone else can verify?Anyway, I found it easy to use.
>
> good luck,
> maya
>
> On 12/13/06, Teresa Torres <ttorres at stanfordalumni.org> wrote:
>> I'm evaluating web analytics packages. At my last job, we used Google
>> Analytics. We implemented it so that we could track click-analysis as
>> well as page views. For example, we could look at any given page on
>> our site and get data for how many people clicked on each individual
>> item on that page.
>>
>> Unfortunately, at my new job, we can't use Google Analytics. We have
>> to store the tracking data internally for privacy reasons. I've been
>> reading about Omniture, HBX and the original Urchin software product.
>> Have any of you used these products for this purpose? Any
>> recommendations?
>>
>> Thanks,
>> Teresa
>> ________________________________________________________________
>> Welcome to the Interaction Design Association (IxDA)!
>> To post to this list ....... discuss at ixda.org
>> List Guidelines ............ http://listguide.ixda.org/
>> List Help .................. http://listhelp.ixda.org/
>> (Un)Subscription Options ... http://subscription-options.ixda.org/
>> Announcements List ......... http://subscribe-announce.ixda.org/
>> Questions .................. lists at ixda.org
>> Home ....................... http://ixda.org/
>> Resource Library ........... http://resources.ixda.org
>>
>
>
> --
> http://emptyfield.com/blog
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://listguide.ixda.org/
> List Help .................. http://listhelp.ixda.org/
> (Un)Subscription Options ... http://subscription-options.ixda.org/
> Announcements List ......... http://subscribe-announce.ixda.org/
> Questions .................. lists at ixda.org
> Home ....................... http://ixda.org/
> Resource Library ........... http://resources.ixda.org
>

14 Dec 2006 - 1:20pm
Dave Chiu
2006

Hi Teresa:

I don't know if it's robust enough for your needs, but Mint is at
least something you install locally (http://www.haveamint.com). I
don't use it, so I have no personal experience to relate.

There are add-ons called Peppers which extend the capabilities of
Mint. One which might be useful is http://jehiah.cz/projects/
pathstats/ which tracks how people move through your site. There's no
graphical overlay, so you can't _see_ what people are clicking on in
a given page, but it does show you the specific order of pages people
viewed, from which you could perhaps infer some navigation attributes.

http://www.crazyegg.com/ provides a graphical overlay, but it's
hosted remotely. Another solution http://blog.corunet.com/english/the-
definitive-heatmap appears to offer the same benefits, but requires
some work on your side to install and configure.

Again, I haven't used any of these services, so please don't consider
this an endorsement of any of them. It's just the result of some
googling around the web. =)

cheers,
Dave

14 Dec 2006 - 2:02pm
Collin Schneider
2006

ClickTracks (http://www.clicktracks.com/) seems to do a fine job and
offers both a hosted service and a software product. The service is very
approachable, yet offers a lot. We are preparing to use this service for
a client of ours next month, so I thought I'd send it on.

-Collin

Teresa Torres wrote:
> I'm evaluating web analytics packages. At my last job, we used Google
> Analytics. We implemented it so that we could track click-analysis as
> well as page views. For example, we could look at any given page on
> our site and get data for how many people clicked on each individual
> item on that page.
>
> Unfortunately, at my new job, we can't use Google Analytics. We have
> to store the tracking data internally for privacy reasons. I've been
> reading about Omniture, HBX and the original Urchin software product.
> Have any of you used these products for this purpose? Any
> recommendations?
>
> Thanks,
> Teresa
>

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