"We have to stop selling usability. It doesn’t have a value
proposition. Usability is a quality aspect of something – it is not a
process, an artefact, a deliverable or anything that anyone cares
about what you are going to give them. I read consultants websites
and I think, if I didn’t already know about that, I wouldn’t have a
clue about what you are trying to sell me."
"We’ve got to stop treating people like they are stupid, because
they’re actually not. Developers are not stupid. I think Jakob
Nielsen and Alan Cooper have done our whole field a disservice by
peddling the fact that developers are stupid…They’re working within
what they know, we work within the stuff we know and nobody ever
knows everything. Nobody goes to work to do a bad days work. More
than any community I’ve seen, our community treats them like they're
"I think that Jakob Nielsen’s stuff should be removed from the galaxy…
all those bloody rules that don’t fit in any context and lure people
into a feeling that you can just get these rules and get it right."