In short, the brain stores and reassembles images, not words.
> > On Jan 11, 2007, at 6:38 PM, Mark Schraad wrote: > >> I do not think you need formal (what ever that is) research, but >> certainly insight does not come to the designer in a vacuum. Research >> can be as simple as watching people try and pull a knob on a door >> that is marked with the word "push". > > When I was leaving work last night, through the door labelled Push > with the handle on it so that I *always* pull first, I noticed > something out of the corner of my eye. I read the label -- or at > least absorb the presence of it -- every time I use the door, as > I'm reaching for the handle to pull it, but I don't read the whole > thing. I absorb the "PU" part and don't register the rest. > > Makes me wonder what role the labelling has in informing the use of > affordances. Not that it directs how we use them, but how much > they steer us. In short, if the door labels were IN/OUT or TO/AWAY > instead of PUSH/PULL -- labels which have different lengths and > initial letters -- would it improve the experience? (Probably > wouldn't fix it, but if I didn't struggle with leaving the building > one day a week, it would be a win.) > > -- Jim Drew > Seattle, WA >