Much research has clearly been done to provide evidence that people make
purchasing decisions based on feature lists. But one question keep popping
back into my head. Does the quality of the feature list matter, or only its
Imagine two products:
1) A robust, full-featured word processing app that does everything MS Word
can do. We market this with a fairly short feature list, pointing out only
the most significant features.
2) A scaled-down, aesthetically appealing, easy-to-use word processing app.
We market this with a long feature list, but most of the "features" listed
are about how easy it is to use instead of what it does. As in, instead of
listing out table support, charts, etc, we describe that you can open
multiple documents by simply dragging them into the app window.