"designing for everyone" (was:no subject)

24 Jan 2007 - 11:42am
7 years ago
2 replies
318 reads
Dante Murphy
2006

It's terrifying to think that anyone would need to be convinced...but
that's the reality of things, even today.

Even if an application is being designed for "everyone", there is still
a set of characteristics that are common to a dominant segment of the
audience. For example, amazon is a website for everyone, but how many
of those "everyones" have broadband? How many can read typefaces below
10 points? How many have the Flash 8 player? How many are first-time
users? How many are afraid to use a credit card on the internet?

Failing to understand these attributes or characteristics can be fatal,
even if the task analysis is sound and the functional requirements are
met.

_______________________________________
Dante Murphy | Director of Information Architecture
Medical Broadcasting Company | A D I G I T A S INC. COMPANY
MBCnet.com | t: 215/399.3456 | f: 215/545.4440 | m: 215.292.3144

<snip>

Hi
How do you counter the argument that the product you're designing is for
everyone?
How do I convince product teams to think through who their target users
are?
best,
Soo

Comments

26 Jan 2007 - 2:44pm
Jared M. Spool
2003

On Jan 24, 2007, at 11:42 AM, Dante Murphy wrote:

> For example, amazon is a website for everyone, but how many
> of those "everyones" have broadband?

There are 6 billion residents of the planet. How many of those have
internet access yet?

Everyone is unlikely.

Jared

26 Jan 2007 - 2:50pm
Mark Schraad
2006

Call me jaded, but every one is a keyword for the target audience that sends up a red flag for me. At that point the choice is to educate, or run.

Mark

On Friday, January 26, 2007, at 02:44PM, "Jared M. Spool" <jspool at uie.com> wrote:
>
>On Jan 24, 2007, at 11:42 AM, Dante Murphy wrote:
>
>> For example, amazon is a website for everyone, but how many
>> of those "everyones" have broadband?
>
>There are 6 billion residents of the planet. How many of those have
>internet access yet?
>
>Everyone is unlikely.
>
>Jared

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