The point of my example is that by designing well for one person, you serve
the needs of other people with similar needs. It is often the case that the
size of the needs-sharing population can be so large as to approach
And in terms of this relates to marketing and market segmentation, by
defining your population in terms of "need-sharing", you tend to transcend
traditional demographic segmentation.
On 1/25/07, Mark Schraad <mschraad at mac.com > wrote:
> > And yet not every flier has one or uses one. It is not an issue of > economics... so why, if this addresses the need of "everyone" who flies by > plane, is it not universal? > > > >Classic example: the roll-aboard suitcase was designed for a flight > >attendant: but that person represents the needs of "everyone" who travels > by > >plane. > >