Current Methodologies vs. Technology (Was: Sketching vs. Prototyping: Bill Buxton)
26 Jan 2007 - 4:53pm
9 years ago
> Jared said: > In his world, a sketch should communicate how "done" the thinking is. > Rough sketches communicate early thoughts. (referring to Bill Buxton) >
I definitely understand that, but what if you can actually build multiple
working prototypes in the same amount of time it takes to make the sketches?
Time for a rant:
There seems to be an underlying sense that everyone's goal is to build 1
perfect solution, but with the Web we can build multiple solutions and run
them all at the same time. Consider leveraging the strategies already used
by online ad campaigns (rotating and automatically optimized content,
different creative based on demographics, etc.) in actual Web applications.
I don't know of any current methodologies factor in this technical
It amazes me how many companies, ad agencies, and consulting firms believe
that they can build an online solution and walk away from it expecting
long-term success. They preach and use UCD principles while concepting, but
aren't around to see how real people use production applications once
they've gotten their money. Oh yeah, and they don't teach their clients how
to do it either.
Also consider that with the Web, a properly built and managed site is NEVER
"done". As soon as you stop making changes, you're dead in the water.
Concepts and feature lists are never hard to make up. The hard part is the