I'm branching from an earlier topic in which this statement was made:
"Maybe you can re-frame your usability improvements as features?"
I've thought about this several times in recent months while reading
this list. I wonder how many examples of this we can think of off the
top of our heads?
While I think that Jared's market maturity model is sometimes accurate,
I think that the entrenched marketing machines continue to look for ways
to promote "features" long after the product has entered the third
stage, thus the drive to create "features" that are really just
My nominations to the list:
1. One-touch recording on the DVR/VCR
2. Controls for radio mounted on car steering wheel
3. Heads-up display of speedometer on car