Difference between lead user program and other UCD?
8 Feb 2007 - 4:57pm
What is the difference between Lead User Program http://leaduser.com/
and other user-centric methods to collect insights?
Without calling Lead User program, in the software company I worked
for in the past, we always had a group of users we are in contact
regularly managed by product specialists to get their feedback on the
products or be the early testers at concept phase or have a workshop
to get insights.
I hear this word coming from b school type of person.
I do not see much different from being a kind of user centric method
that place users in the early phase.
How different is this from co-creation? or participatory design?
Is it the recruiting method that is very particular in this methodology?
Is it purely terminology difference used to package the method to B