ANN: Book in Progress on Prototyping

13 Mar 2007 - 10:57am
7 years ago
1 reply
665 reads
Todd Warfel
2003

Rosenfeld Media is proud to announce that Todd Zaki Warfel has begun
work on
a book on developing prototypes. "A Practitioner's Guide to Prototyping"
will help you quickly flesh out your design ideas, test your
assumptions,
and gather real-time feedback from users. The book will discuss how
prototypes are more than just a design tool, demonstrating how they
can help
you market a product, gain internal buy-in, and test feasibility with
your
development team.

Todd is a founding partner at Messagefirst, where he focuses on
design-research for consumer and b2b products. With over 16 years of
industry experience, degrees in English, Creative Writing, and Cognitive
Psychology, and a background in Product Design, Todd has been fortunate
enough to create over 15 industry first products.

Because we envision our books as dialogues, all Rosenfeld Media books
are
developed with extensive reader input. Each of our books has a dedicated
site where you and the author can share information on (and questions
about)
the topic. Please visit the site for Todd's book and subscribe to its
RSS
feed:

book site: http://rosenfeldmedia.com/books/prototyping/
RSS feed: http://feeds.rosenfeldmedia.com/prototyping/

The book's table of contents and an initial content sample are already
available, and we'll be sharing additional free content there as the
book's
development progresses.

Cheers!

Todd Zaki Warfel
Partner, Design & Usability Specialist
Messagefirst | Designing Information. Beautifully.
----------------------------------
Contact Info
Voice: (215) 825-7423
Email: todd at messagefirst.com
AIM: twarfel at mac.com
Blog: http://toddwarfel.com
----------------------------------
In theory, theory and practice are the same.
In practice, they are not.

Comments

13 Mar 2007 - 3:52pm
cfmdesigns
2004

>From: Todd Zaki Warfel <lists at toddwarfel.com>
>
>Rosenfeld Media is proud to announce that Todd Zaki Warfel has begun work on
>a book on developing prototypes. "A Practitioner's Guide to Prototyping"
>will help you quickly flesh out your design ideas, test your
>assumptions, and gather real-time feedback from users.

Be sure to let us know when a prototype of the book is available for advance looks. <grin>

-- Jim,

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