Re: what is this, Usenet? Macs vs. all others (was "web design")

11 May 2004 - 2:51pm
12 years ago
1 reply
1212 reads
Andrew Otwell

>>Mac does *not* have a wide following. It is *not*
>>> successful. It influences the world in a very tiny
>>> way, [...]

> So the Mac might not have a huge market share, but
> (still) has a disproportionate influence.

Interestingly Apple, as opposed to just Macintosh, has an enormous
influence on how technology products are branded and marketed. As a
"lovemark", Apple occupies the unusual position of being a hugely
successful brand without competing at the same level of economic success
as its competitors. In some branding workshops I was recently in, Apple
was repeatedly cited as an example of everything you'd want your brand
to be: known, consistent, clear, attractive.

And although the ipod isn't exactly "Macintosh", it's obviously the most
influential product in its space (and indeed its nearly iconic position
in contemporary culture transcends the category of "portable music



12 May 2004 - 9:14am
Todd Warfel

On May 11, 2004, at 2:51 PM, someone wrote:

> Mac does *not* have a wide following. It is *not*
> successful. It influences the world in a very tiny
> way, [...]

Uh, huh. And I guess by that logic companies like Illy, Ferrari,
Mercedes, and Dewalt and designers like Frank Lloyd Wright, Mizrahi,
Oldham, and Calvin Klein aren't successful either? After all, none of
them have a large following. They do, however, have a significant
amount of influence in the world - tiny as it might be, that doesn't
mean it's not significant.

How are you defining "success"?


Todd R. Warfel
User Experience Architect
MessageFirst | making products easier to use
Contact Info
voice: (607) 339-9640
email: twarfel at
aim: twarfel at
In theory, theory and practice are the same.
In practice, they are not.

-------------- next part --------------
A non-text attachment was scrubbed...
Name: not available
Type: text/enriched
Size: 1249 bytes
Desc: not available
Url :

Syndicate content Get the feed