Re: what is this, Usenet? Macs vs. all others (was "web design")

11 May 2004 - 2:51pm
10 years ago
1 reply
742 reads
Andrew Otwell
2004

>>Mac does *not* have a wide following. It is *not*
>>> successful. It influences the world in a very tiny
>>> way, [...]

> So the Mac might not have a huge market share, but
> (still) has a disproportionate influence.

Interestingly Apple, as opposed to just Macintosh, has an enormous
influence on how technology products are branded and marketed. As a
"lovemark", Apple occupies the unusual position of being a hugely
successful brand without competing at the same level of economic success
as its competitors. In some branding workshops I was recently in, Apple
was repeatedly cited as an example of everything you'd want your brand
to be: known, consistent, clear, attractive.

And although the ipod isn't exactly "Macintosh", it's obviously the most
influential product in its space (and indeed its nearly iconic position
in contemporary culture transcends the category of "portable music
players").

andrew

Comments

12 May 2004 - 9:14am
Todd Warfel
2003

On May 11, 2004, at 2:51 PM, someone wrote:

> Mac does *not* have a wide following. It is *not*
> successful. It influences the world in a very tiny
> way, [...]

Uh, huh. And I guess by that logic companies like Illy, Ferrari,
Mercedes, and Dewalt and designers like Frank Lloyd Wright, Mizrahi,
Oldham, and Calvin Klein aren't successful either? After all, none of
them have a large following. They do, however, have a significant
amount of influence in the world - tiny as it might be, that doesn't
mean it's not significant.

How are you defining "success"?

Cheers!

Todd R. Warfel
User Experience Architect
MessageFirst | making products easier to use
--------------------------------------
Contact Info
voice: (607) 339-9640
email: twarfel at messagefirst.com
web: www.messagefirst.com
aim: twarfel at mac.com
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In practice, they are not.

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