Reminder (+ panelist details): NYC IxDA Event, Thur., March 22, "Where is the DESIGN in our Design Process?" Panel

17 Mar 2007 - 2:16am
999 reads
Nasir Barday

This is a friendly reminder to RSVP for the NYC IxDA event on
Thursday, March 22. Information on our panelists appears below, as

We encourage attendees to send in questions on this topic, so we can
get a feel for what you expect to get out of the evening. Include them
with your RSVP, or if you've already RSVP'd, send your questions
separately to nyc at

If you are interested in getting involved with the NYC IxDA, please
e-mail us at nyc at, or visit our web site at

Thanks, and see you Thursday!
- Nasir

- - - - - - Full Event Description - - - - - -
Where is the DESIGN in our Design Process?
An IxDA Community Discussion

Thursday, March 22, 6:30 - 8:00 p.m.
Location: Midtown Manhattan
Full details provided on RSVP (e-mail nyc-rsvp at

Join us for a stimulating evening of presentation and dialog. A panel
of NYC interaction design leads will talk about where design is making
a difference in their project work. We'll open the floor for your
comments and questions.

Our panelists will include:

MJ Broadbent, User Experience Consultant, MJ Broadbent Design
Marc Johnson, Director of Interactive Technologies,Total Training Inc.
Fanny Krivoy, Executive Creative Director, Renegade Marketing
Thomas Mueller, VP Creative Director, Interactive Design & User
Experience, Martha Stewart

Nasir Barday, User Experience Architect, FactSet Research Systems

- - - - - - Panelists - - - - - -
More About MJ Broadbent:
As owner and principal of MJ Broadbent Design, a lower Manhattan
design studio, MJ has been creating elegant solutions to complex
information design problems for over 20 years. With a background in
print corporate communications, MJ began working in interactive
experience design in 1996. In 2000, she was the first Director of
Information Architecture at Icon Nicholson, where she established IA
as an integral role within the project development process. MJ has
been the lead information architect on interactive projects for
clients including Empire BlueCross BlueShield, H&R Block, McGraw-Hill,
Sony Electronics, Pfizer, and the United Nations.

Most recently, MJ was the user experience lead on a comprehensive
redesign for Bookspan's 40 book clubs. Her work on the project
transformed Bookspan's "waterfall" web development process into a
collaborative, multi-disciplinary, iterative development cycle.
Bookspan--a partnership between Bertelsmann and Time Warner--is the
parent company of Doubleday Entertainment (the leading marketer of
book clubs and merchandise via direct mail and e-commerce in the U.S.)
and Yes Solutions (a preeminent provider of creative, media and
logistics services).

MJ co-authored and taught the online course "Information Design" at, and has lectured on information architecture at
Columbia's University's School of Continuing Education, NYU's Tisch
School of the Arts, and at the School of Visual Arts. She is an
organized team player who brings a strong balance of logic and
aesthetics to the design of information display, whether in print or
other media. MJ holds a B.S. in Graphic Design from the University of
Cincinnati's College of Design, Architecture, Art and Planning. Her
design work has appeared in numerous industry publications.

More About Marc Johnson:
Marc heads the Interactive Technologies department for Total Training
Inc. (, a pioneer in video-based training for
creative design, digital video, and office productivity software
applications. He joined Total Training to lead their transition from
videotape to digital (CD-ROM and DVD-ROM), and now, the Web. Marc is a
creative technology veteran with over 20 years of experience
developing interactive digital technology products on a wide range of
platforms for Fortune 500 and leading new media companies. He enjoys
working at the intersection of design, technology and strategy and has
led multi-disciplinary teams at Deutsch Advertising, Icon Nicholson
and Citibank. Marc is a strong believer in the importance of solid,
user-focused design and strategy underlying any technology product
development effort. His passion for excellent user experience and
creative applications of technology has produced award-winning disc,
kiosk and Web products for clients such as Empire BlueCross
BlueShield, H&R Block, the Metropolitan Museum of Art, Pfizer,
Snapple, Parsons Brinckerhoff, Massachusetts Convention Center
Authority, FutureBoston, Equity Office Properties, AT&T, NYNEX, the
New York Public Library, Mercedes Benz, Tom Snyder Productions,
PrenticeHall / Pearson Education, D.C. Heath/Houghton Mifflin,
Telerate/Dow Jones, American Airlines, and the Harvard-Smithsonian
Center for Astrophysics.

In addition to his industry experience, Marc has been a member of the
Adjunct faculty at Harvard and Columbia Universities, where he taught
courses on interactive design and development, and he has provided
custom on-site training to corporate audiences. In the early days of
his career, Marc was also a Musical Director, Arranger and
Orchestrator for Off- and Off-Off-Broadway theater productions in New
York and regional theaters. He did his undergraduate work at Harvard
where he majored in Cognitive Psychology and Applied Math, and did his
graduate studies in Psychology at NYU.

More About Fanny Krivoy:
Fanny has been Executive Creative Director of Renegade for nearly four
years, leading a talented multidisciplinary team on diverse
experiential design projects for a wide variety of clients - from
Panasonic to Technics to Ravenswood to DoubleClick.

Before joining Renegade, she led the design group at Organic, and was
CD for such clients as Reebok, Armani Exchange, the Tribeca Film
Festival, the MONY Group, Bloomingdales and others. In Caracas,
Venezuela, where she was born and raised, Fanny had her own studio and
taught design for five years at the prestigious Prodiseño Design
School, where she also headed the design department. Fanny studied at
the Neuman School of Design in Caracas before specializing in
Typographic Design at the London College of Printing, where she
graduated with honors. Her work has won several awards and has been
published in Venezuela, the UK and the United States.

More About Thomas Mueller:
Thomas is responsible for the user experience and design of Martha
Stewart digital content and products, including the Martha Stewart
website and planned development of an offering of digital products,
and the user experience across a range of digital services (e.g.

Prior to joining Martha Stewart, Thomas helped establish ArnoldOne New
York, where he developed and integrated marketing campaigns and
customer experiences for such brands as Hershey's, Royal Caribbean,
Fidelity Investments, ESPN Mobile, Amtrak, Spike TV, McDonald's, GSK
and Pfizer. In a previous role as Executive Creative Director for
Razorfish, Thomas developed award-winning campaigns for such brands as
AOL, Armani Exchange, Cartier, Casio G-Shock, CBS, Charles Schwab,
Disney, Ebay, Ford Motor Company, Giorgio Armani, HBO, New
Corporations, New York Public Library, Sharp Electronics, Sony, Time
Warner, and the Whitney Museum. He has also worked with a number of
innovative design studios in Los Angeles, for clients such as the
Getty Center, Los Angeles Contemporary Exhibitions, the American Film
Institute, and the Art Center College of Design, as well as
influential design studios and ad agencies in Germany prior to joining

Thomas received an M.F.A. in communications and media design from Art
Center College of Design in Pasadena on a Fullbright Scholarship and a
B.A in advertising and marketing communications from the University of
Munich. He graduated from Harvard Business School Executive Educations
Program 'Business Perspectives for Leaders.'

Thomas frequently lectures on design and interactive media at design
and marketing conferences and Internet industry events. He has
received many awards, including the New Media Invision Gold Award.
His work has been included in the Permanent Digital Collection of the
San Francisco MoMA.

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