For our March meeting, PhillyCHI is pleased to have Kip Voytek from
R/GA presenting. Kip will discuss how interaction design must reach
beyond usability and the satisfaction of user needs in order to truly
help clients achieve their goals. By examining interactive product
examples, he will demonstrate how interactive experience is being
infused with emotion, creating connections between users and the
products they are using. In today’s market, the successful completion
of user tasks and usability are table stakes—the competitive advantage
lies in being able to make experiences enjoyable, fun, delightful.
Kip Voytek is Senior Vice President of Interaction Design at R/GA, the
lead digital partner for Fortune 500 companies and world-class brands
such as Avaya, Lowe’s, Purina, Subaru, Target and Verizon. Over his
career, he has won dozens of awards from some of the most prestigious
competitions, including the One Show Interactive and Cyberlions.
Voytek began his career as a game designer and writer at Engineering
Animation, Inc. (EAI) and Byron Preiss Multimedia.
About Medical Broadcasting Company (MBC): We are the healthcare demand
experts. We are experts in using the Internet to connect our clients’
knowledge, advice, and experience to people’s problems, conditions,
and questions. We help our clients help doctors, patients, and all the
people who care for them have better-informed conversations that lead
to better treatments and better results. Because of our expertise and
our clients’ success, we are the interactive agency of record for many
of the world’s leading pharmaceutical, bioscience, and medical device
companies. MBC is an agency of the Digitas family, a member of the
Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577, NYSE:
PUB), the world’s fourth largest communications group and second
largest media counsel and buying group.