[spmdiscuss] Event/Palo Alto/ Consumer Technology: Is 'Ease-of-Use' a Myth?

FYI, looks interesting

----- Forwarded Message ----
From: "nancy_tubbs at fullcalendar.com" <nancy_tubbs at fullcalendar.com>
To: SoftwareProductMarketingDiscussion at yahoogroups.com
Sent: Wednesday, March 28, 2007 2:15:13 PM
Subject: [spmdiscuss] Event/Palo Alto/ Consumer Technology: Is 'Ease-of-Use' a Myth?

SmartSilvers Alliance presents:

Consumer Technology: Is 'Ease-of-Use' a Myth?

DATE/TIME: Wed, Apr 4, 7:00pm-8:30pm

LOCATION: Wilson Sonsini Goodrich Rosatti, 950 Page Mill Road, Palo Alto

COST: $20 in advance on web, $25 at door (cash or check).

Speaker: Bill Moggridge, Founder, IDEO

Panelist: BJ Fogg -Stanford, John Paczkowski- AllThingsD.com, Tim

Plowman-Intel , Moderator: Junko Yoshida, EETimes

Ease of use refers how well a user can understand how to operate a

product. When consumers become overwhelmed by a product or technology

they have a simple solution -- they take it back to the store. Industry

reports that about 30% of consumer technology products are being returned.

There is an enormous gap between what consumers think products do and what

they actually do. Join our panel as we discuss the problems with product

design vs. the cry for "make it easy to use"

MORE INFO:

Website: http://www.mitcnc. org/Events_ Single.asp? eventID=1291

Email: info at smartsilvers. com

Phone: 650-854-1146

Contact: Susan Walker

Send to Outlook: http://www.fullcale ndar.com/ vc.cfm?i= 150154

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