As designers, if we're not changing behavior we're either improving
the environment that surrounds a service and/or improving the service
The big goal for amazing design is centered around CHANGING BEHAVIOR.
> From: Mark Schraad <mschraad at mac.com> > Subject: Re: [IxDA Discuss] New Book: Thoughts on Interaction Design > To: "Jon Kolko [SCAD]" <jkolko at scad.edu> > > Interaction Designers are the shapers of behavior. Interaction > Designers - whether practicing as Usability Engineers, Visual > Interface Designers, or Information Architects - all attempt to > understand and shape human behavior. This is the purpose of the > profession: to change the way people behave. > > This is a pretty interesting statement Jon. > > For the last 20 years I have practiced design as a facilitator, > either through "story telling" or the "translation" of complex > information. I have to be honest in that I never thought of my role > as a designer being a behavior shaper. In fact, I spend most of my > time managing innovation - either developing new products or > improving existing ones. From a business perspective I think that the > ultimate product is one that provides added value by delivering > capabilities without forcing a change in behavior. Slightly less > "optimal" would be a product that delivers capability at a level of > utility greater than the cost of behavioral change. I suppose I will > have to get a copy of the book...