Moving UX into a Position of Corporate Influence: What has been your experience where you work?

12 Apr 2007 - 7:02am
7 years ago
1 reply
760 reads
Richard I. Anderson
2005

I'm leading an "interactive session" at the upcoming CHI conference
entitled, "Moving UX into a Position of Corporate Influence: Whose
Advice Really Works?" Here is the abstract:

"Professionals working to move user experience (UX) into a position
of corporate influence are impeded by conflicting recommendations,
including those regarding the roles of documenting and evangelizing
UX work, ownership of UX, organizational positioning, calculating
return on investment, and conducting "ethnographic" research. In
this interactive session, a group of senior UX management personnel
who have moved UX into positions of rapidly increasing influence in
their varied places of work debate their different perspectives and
approaches to help resolve the conflicting recommendations and
generate some new and improved guidance."

During recent weeks, I've posted articles in my blog about the roles
of documenting and evangelizing UX work, ownership of UX,
organizational positioning, calculating return on investment, and
conducting "ethnographic" research:

15 Feb 07: Documenting and evangelizing user experience work
http://riander.blogspot.com/2007/02/documenting-and-evangelizing-user.html

24 Jan 07: Ownership of the user-customer experience
http://riander.blogspot.com/2007/01/ownership-of-user-customer-experience.html

01 Feb 07: Does it matter where User Experience is positioned in
your corporate structure?
http://riander.blogspot.com/2007/02/does-it-matter-where-user-experience-is.html

13 Mar 07 Calculating return on investment
http://riander.blogspot.com/2007/03/calculating-return-on-investment.html

5 Apr 07 Conducting "ethnographic" research
http://riander.blogspot.com/2007/04/conducting-ethnographic-research.html

What has been your experience where you work? Please share your
stories by authoring comments in response to the above 5 blog
entries, or share them here, or send them to me via email.

Richard Anderson
--
-----
Richard I. Anderson
http://www.riander.com/
http://riander.blogspot.com/

Comments

12 Apr 2007 - 8:05am
John Gr√łtting
2006

Hello Richard,

This is a great topic. I would add a small comment in comparing the
situation in Germany and the US. In general, I have experienced that
German companies are slowly evolving to have greater acceptance of
UX. However, there is a still a generation of middle and top
management in larger corporations that operate in a top-down manner.
This means that a manager would be considered incompetent for not
providing the critical decisions that affect UX and instead rely upon
research and junior staff. However, there is a younger generation
that has gained experience working abroad and is starting to bring
these processes into Germany.

John Grøtting

Grøtting + Sauter
Barnerstr. 14B
22765 Hamburg
Germany

Tel +49.40.398.34342
SkypeIn +1.818.574.8440
Fax +49.40.398.34340
Mobile +49.172.4246.976
www.g-s.de
g at g-s.de

Am 12.04.2007 um 14:02 schrieb Richard I. Anderson:

> I'm leading an "interactive session" at the upcoming CHI conference
> entitled, "Moving UX into a Position of Corporate Influence: Whose
> Advice Really Works?" Here is the abstract:
>
> "Professionals working to move user experience (UX) into a position
> of corporate influence are impeded by conflicting recommendations,
> including those regarding the roles of documenting and evangelizing
> UX work, ownership of UX, organizational positioning, calculating
> return on investment, and conducting "ethnographic" research. In
> this interactive session, a group of senior UX management personnel
> who have moved UX into positions of rapidly increasing influence in
> their varied places of work debate their different perspectives and
> approaches to help resolve the conflicting recommendations and
> generate some new and improved guidance."
>
> During recent weeks, I've posted articles in my blog about the roles
> of documenting and evangelizing UX work, ownership of UX,
> organizational positioning, calculating return on investment, and
> conducting "ethnographic" research:
>
> 15 Feb 07: Documenting and evangelizing user experience work
> http://riander.blogspot.com/2007/02/documenting-and-evangelizing-
> user.html
>
> 24 Jan 07: Ownership of the user-customer experience
> http://riander.blogspot.com/2007/01/ownership-of-user-customer-
> experience.html
>
> 01 Feb 07: Does it matter where User Experience is positioned in
> your corporate structure?
> http://riander.blogspot.com/2007/02/does-it-matter-where-user-
> experience-is.html
>
> 13 Mar 07 Calculating return on investment
> http://riander.blogspot.com/2007/03/calculating-return-on-
> investment.html
>
> 5 Apr 07 Conducting "ethnographic" research
> http://riander.blogspot.com/2007/04/conducting-ethnographic-
> research.html
>
> What has been your experience where you work? Please share your
> stories by authoring comments in response to the above 5 blog
> entries, or share them here, or send them to me via email.
>
> Richard Anderson
> --
> -----
> Richard I. Anderson
> http://www.riander.com/
> http://riander.blogspot.com/
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