Video within the web interface

29 Apr 2007 - 2:52pm
7 years ago
4 replies
1204 reads
Bobby Rettew
2007

Hello...I am new to the list and would like to say hello to all.

I have a question about video and it's integration within the web interface. Is there any research, literature, information our there that discusses the user interaction and attention span with video...integrated into the web interface.

Specifically I am looking for information that talks about **optimal length** of the video, the user interaction with the video, placement within the interface, etc.

Has their been any research looking at targeted video messages built into the web interface.

Any information or direction would be helpful.

Thanks,
BR

Comments

29 Apr 2007 - 8:39pm
Trip O'Dell
2007

You might want to check with Julie Fox at Indiana University,
Bloomington. IUB has a big focus on media effects and Julie may be
able to point you in the right direction.

http://www.indiana.edu/~telecom/faculty/fox.html

On Apr 29, 2007, at 2:52 PM, Bobby Rettew wrote:

> Hello...I am new to the list and would like to say hello to all.
>
> I have a question about video and it's integration within the web
> interface. Is there any research, literature, information our there
> that discusses the user interaction and attention span with
> video...integrated into the web interface.
>
> Specifically I am looking for information that talks about
> **optimal length** of the video, the user interaction with the
> video, placement within the interface, etc.
>
> Has their been any research looking at targeted video messages
> built into the web interface.
>
> Any information or direction would be helpful.
>
> Thanks,
> BR
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://listguide.ixda.org/
> List Help .................. http://listhelp.ixda.org/
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30 Apr 2007 - 1:15am
Alexander Baxevanis
2007

Jakob Nielsen wrote about online video in 2005:

http://www.useit.com/alertbox/video.html

Not sure how much may have changed since then...

Cheers,

Alex

On 4/29/07, Bobby Rettew <brettew at champcommunications.com> wrote:
> Hello...I am new to the list and would like to say hello to all.
>
> I have a question about video and it's integration within the web interface. Is there any research, literature, information our there that discusses the user interaction and attention span with video...integrated into the web interface.
>
> Specifically I am looking for information that talks about **optimal length** of the video, the user interaction with the video, placement within the interface, etc.
>
> Has their been any research looking at targeted video messages built into the web interface.
>
> Any information or direction would be helpful.
>
> Thanks,
> BR
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://listguide.ixda.org/
> List Help .................. http://listhelp.ixda.org/
> (Un)Subscription Options ... http://subscription-options.ixda.org/
> Announcements List ......... http://subscribe-announce.ixda.org/
> Questions .................. lists at ixda.org
> Home ....................... http://ixda.org/
> Resource Library ........... http://resources.ixda.org
>

30 Apr 2007 - 8:15am
Trip O'Dell
2007

From Neilsen's post:

> "In 1997, I wrote an analysis of TV vs. computers that still holds:
> broadcast TV is a medium for relaxation, where the "user" sits back
> and becomes immersed in whatever the program directors decided to
> air. In fact, TV users are usually called "viewers," emphasizing
> their passive mode of engagement. In contrast, computer users sit
> forward and drive their own experience through a continuous set of
> choices and clicks.
>
> Because of this fundamental difference in user experience,
> broadcast video feels boring on the Web. There's nothing to do, no
> choices, no user control. "

I agree with some of what he's saying here up to a point, (I would
argue that talking head video is boring - period.) but Neilsen fails
to account for the technical limitations of online video in 1997.
The only clips that were really suitable for compression in '97 were
talking head clips with static backgrounds - mainly because of the
limitations of digital video compression technology at the time. He
also fails to account for audio quality. Several studies have shown
that television audiences are more tolerant of distorted video with
good audio, than good video with bad audio. Many television users do
so while they are doing other things - they keep it on for the
"company" .

Youtube - its interesting to look at the top videos on youtube both
for the length of the clips as well as their content. Its unusual to
see a clip that's longer than maybe 3-4 minutes - and many are just a
few seconds long. In some respects, Youtube is more like telling
jokes around the watercooler than watching television - many of the
most popular clips are little more than a setup and punch-line.

Where I agree with Neilsen is on the matter of user agency. Youtube
works because of the social interaction around the content. At the
end of each clip there is an opportunity to hear the next "joke",
and to comment on each video on the discussion thread. Notice that
most of the responses are little more than "that was a good one".

I'm not sure there is an "optimal length" other than SHORT, and that
the user has the opportunity to interact with other users sharing the
same experience. There were many video clip services before Youtube-
but Youtube works because its captures the shared experience and
parasocial interaction of the television experience.

Regards,
Trip

On Apr 30, 2007, at 1:15 AM, Alexander Baxevanis wrote:

> Jakob Nielsen wrote about online video in 2005:
>
> http://www.useit.com/alertbox/video.html
>
> Not sure how much may have changed since then...
>
> Cheers,
>
> Alex
>
> On 4/29/07, Bobby Rettew <brettew at champcommunications.com> wrote:
>> Hello...I am new to the list and would like to say hello to all.
>>
>> I have a question about video and it's integration within the web
>> interface. Is there any research, literature, information our
>> there that discusses the user interaction and attention span with
>> video...integrated into the web interface.
>>
>> Specifically I am looking for information that talks about
>> **optimal length** of the video, the user interaction with the
>> video, placement within the interface, etc.
>>
>> Has their been any research looking at targeted video messages
>> built into the web interface.
>>
>> Any information or direction would be helpful.
>>
>> Thanks,
>> BR
>> ________________________________________________________________
>> Welcome to the Interaction Design Association (IxDA)!
>> To post to this list ....... discuss at ixda.org
>> List Guidelines ............ http://listguide.ixda.org/
>> List Help .................. http://listhelp.ixda.org/
>> (Un)Subscription Options ... http://subscription-options.ixda.org/
>> Announcements List ......... http://subscribe-announce.ixda.org/
>> Questions .................. lists at ixda.org
>> Home ....................... http://ixda.org/
>> Resource Library ........... http://resources.ixda.org
>>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://listguide.ixda.org/
> List Help .................. http://listhelp.ixda.org/
> (Un)Subscription Options ... http://subscription-options.ixda.org/
> Announcements List ......... http://subscribe-announce.ixda.org/
> Questions .................. lists at ixda.org
> Home ....................... http://ixda.org/
> Resource Library ........... http://resources.ixda.org

30 Apr 2007 - 8:50am
Alexander Baxevanis
2007

The original poster did not mention anything about the use of the
video, although the phrase "Has their been any research looking at
targeted video messages built into the web interface" looks like it's
related to some form of advertising.

In this case, both Nielsens' article and the YouTube paradigm may be
irrelevant. I'm not really qualified to talk about web advertising,
but my opinion is:

1) Video with sound that autostarts when opening a the page is as
annoying as these mid-90s websites who thought it was cool to play a
MIDI file in the background. Yes, that includes Apple's UK homepage
(http://www.apple.com/uk) which currently features the Mac/PC video
ads.
2) Auto-starting silent video would most likely be perceived as yet
another ad banner
3) Video that starts when the user clicks on it: this is the most
polite solution and I wouldn't have a problem watching it if it gave
me some benefit e.g. walk me through the capabilities of some software
so I don't have to spend a lot of time reading about it. In this case,
though, you should consider making the video larger than standard
banner-size, or at least give the user a straightforward way to do so.

Regards,

Alex

On 4/30/07, Trip O'Dell <tripodell at mac.com> wrote:
> From Neilsen's post:
>
> > "In 1997, I wrote an analysis of TV vs. computers that still holds:
> > broadcast TV is a medium for relaxation, where the "user" sits back
> > and becomes immersed in whatever the program directors decided to
> > air. In fact, TV users are usually called "viewers," emphasizing
> > their passive mode of engagement. In contrast, computer users sit
> > forward and drive their own experience through a continuous set of
> > choices and clicks.
> >
> > Because of this fundamental difference in user experience,
> > broadcast video feels boring on the Web. There's nothing to do, no
> > choices, no user control. "
>
> I agree with some of what he's saying here up to a point, (I would
> argue that talking head video is boring - period.) but Neilsen fails
> to account for the technical limitations of online video in 1997.
> The only clips that were really suitable for compression in '97 were
> talking head clips with static backgrounds - mainly because of the
> limitations of digital video compression technology at the time. He
> also fails to account for audio quality. Several studies have shown
> that television audiences are more tolerant of distorted video with
> good audio, than good video with bad audio. Many television users do
> so while they are doing other things - they keep it on for the
> "company" .
>
> Youtube - its interesting to look at the top videos on youtube both
> for the length of the clips as well as their content. Its unusual to
> see a clip that's longer than maybe 3-4 minutes - and many are just a
> few seconds long. In some respects, Youtube is more like telling
> jokes around the watercooler than watching television - many of the
> most popular clips are little more than a setup and punch-line.
>
> Where I agree with Neilsen is on the matter of user agency. Youtube
> works because of the social interaction around the content. At the
> end of each clip there is an opportunity to hear the next "joke",
> and to comment on each video on the discussion thread. Notice that
> most of the responses are little more than "that was a good one".
>
> I'm not sure there is an "optimal length" other than SHORT, and that
> the user has the opportunity to interact with other users sharing the
> same experience. There were many video clip services before Youtube-
> but Youtube works because its captures the shared experience and
> parasocial interaction of the television experience.
>
> Regards,
> Trip
>
>
>
>
>
> On Apr 30, 2007, at 1:15 AM, Alexander Baxevanis wrote:
>
> > Jakob Nielsen wrote about online video in 2005:
> >
> > http://www.useit.com/alertbox/video.html
> >
> > Not sure how much may have changed since then...
> >
> > Cheers,
> >
> > Alex
> >
> > On 4/29/07, Bobby Rettew <brettew at champcommunications.com> wrote:
> >> Hello...I am new to the list and would like to say hello to all.
> >>
> >> I have a question about video and it's integration within the web
> >> interface. Is there any research, literature, information our
> >> there that discusses the user interaction and attention span with
> >> video...integrated into the web interface.
> >>
> >> Specifically I am looking for information that talks about
> >> **optimal length** of the video, the user interaction with the
> >> video, placement within the interface, etc.
> >>
> >> Has their been any research looking at targeted video messages
> >> built into the web interface.
> >>
> >> Any information or direction would be helpful.
> >>
> >> Thanks,
> >> BR
> >> ________________________________________________________________
> >> Welcome to the Interaction Design Association (IxDA)!
> >> To post to this list ....... discuss at ixda.org
> >> List Guidelines ............ http://listguide.ixda.org/
> >> List Help .................. http://listhelp.ixda.org/
> >> (Un)Subscription Options ... http://subscription-options.ixda.org/
> >> Announcements List ......... http://subscribe-announce.ixda.org/
> >> Questions .................. lists at ixda.org
> >> Home ....................... http://ixda.org/
> >> Resource Library ........... http://resources.ixda.org
> >>
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > List Guidelines ............ http://listguide.ixda.org/
> > List Help .................. http://listhelp.ixda.org/
> > (Un)Subscription Options ... http://subscription-options.ixda.org/
> > Announcements List ......... http://subscribe-announce.ixda.org/
> > Questions .................. lists at ixda.org
> > Home ....................... http://ixda.org/
> > Resource Library ........... http://resources.ixda.org
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://listguide.ixda.org/
> List Help .................. http://listhelp.ixda.org/
> (Un)Subscription Options ... http://subscription-options.ixda.org/
> Announcements List ......... http://subscribe-announce.ixda.org/
> Questions .................. lists at ixda.org
> Home ....................... http://ixda.org/
> Resource Library ........... http://resources.ixda.org
>

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