There was an interesting discussion last week about a job posting
from our company, Wechsler. But I was traveling and unable to respond.
We're a fairly small team and the Producer role developed
organically. That person takes charge of the project and all direct
contact with the client from kickoff to launch. He or she handles
most of the discovery/strategy/IA phase, and then directs editors,
designers and site builders to complete the project. The direction of
these professionals is more in terms of usability and adherence to
strategy than dictating aesthetics. When prompted, I tell people that
I'm a combination project manager, IA and web strategist.
Upsides of this structure: it's efficient and the project benefits
from a unified direction. Downsides: it is a lot to ask of one person
and more voices in the strategy phase could help (although there are
usually plenty of voices :)).
I'm most curious if people feel there is an emerging standard
structure for how interactive projects are handled and what the
"standard" roles are. I also wonder if there's a better title for our
"Producer" role. We've talked about Web Strategist and Interactive Lead.