good examples of online advertising

3 May 2007 - 10:51am
7 years ago
7 replies
19790 reads
Daniel Williams
2005

Hello all

I am looking for Interesting, fun, rich, interactive (anything really)
examples of good online advertising. I am designing a site that
requires featured space (ads to inspirational content) in order to break the
user's normal purchasing habits (in an attempt to increase average order
value)

Any examples of good online advertising?

(No static banners ads please)

Many thanks

Dan

Comments

3 May 2007 - 11:04am
Patrick Barrett
2006

Hi Dan
iMedia Connection's Creative Showcase is a pretty good repository for
great online advertising:
http://www.imediaconnection.com/showcase/index.asp

-Patrick

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Dan
Williams
Sent: Thursday, May 03, 2007 10:52 AM
To: discuss at ixda.org
Subject: [IxDA Discuss] good examples of online advertising

Hello all

I am looking for Interesting, fun, rich, interactive (anything really)
examples of good online advertising. I am designing a site that
requires featured space (ads to inspirational content) in order to break
the
user's normal purchasing habits (in an attempt to increase average order
value)

Any examples of good online advertising?

(No static banners ads please)

Many thanks

Dan
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3 May 2007 - 11:54am
Anthony Armendariz
2006

Banner Blog:
http://www.bannerblog.com.au/

Coke Zero Interactive Banners (click to see):
http://www.cpbgroup.com/awards/cokechillbanners.html

Movie-like Apple Banners:
http://www.bannerblog.com.au/2006/09/apple_ipod_nano.php

Nicely Integrated Campaign:
http://www.cpbintegrated.com/staging/awards/smoke/smoke.html

Anthony Armendariz

On May 3, 2007, at 12:04 PM, Patrick Barrett wrote:

> Hi Dan
> iMedia Connection's Creative Showcase is a pretty good repository for
> great online advertising:
> http://www.imediaconnection.com/showcase/index.asp
>
> -Patrick
>
> -----Original Message-----
> From: discuss-bounces at lists.interactiondesigners.com
> [mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf
> Of Dan
> Williams
> Sent: Thursday, May 03, 2007 10:52 AM
> To: discuss at ixda.org
> Subject: [IxDA Discuss] good examples of online advertising
>
> Hello all
>
> I am looking for Interesting, fun, rich, interactive (anything really)
> examples of good online advertising. I am designing a site that
> requires featured space (ads to inspirational content) in order to
> break
> the
> user's normal purchasing habits (in an attempt to increase average
> order
> value)
>
> Any examples of good online advertising?
>
> (No static banners ads please)
>
> Many thanks
>
> Dan
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://listguide.ixda.org/
> List Help .................. http://listhelp.ixda.org/
> (Un)Subscription Options ... http://subscription-options.ixda.org/
> Announcements List ......... http://subscribe-announce.ixda.org/
> Questions .................. lists at ixda.org
> Home ....................... http://ixda.org/
> Resource Library ........... http://resources.ixda.org
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://listguide.ixda.org/
> List Help .................. http://listhelp.ixda.org/
> (Un)Subscription Options ... http://subscription-options.ixda.org/
> Announcements List ......... http://subscribe-announce.ixda.org/
> Questions .................. lists at ixda.org
> Home ....................... http://ixda.org/
> Resource Library ........... http://resources.ixda.org

3 May 2007 - 12:09pm
Azmir
2007

The ABC full episode player is one you'll want to look at. Each episode
has a single sponsor throughout and is the most successful of the new
"rich" ad models out there.

http://dynamic.abc.go.com/streaming/landing

Cheers,
Azmir

Dan Williams wrote:
> Hello all
>
> I am looking for Interesting, fun, rich, interactive (anything really)
> examples of good online advertising. I am designing a site that
> requires featured space (ads to inspirational content) in order to break the
> user's normal purchasing habits (in an attempt to increase average order
> value)
>
> Any examples of good online advertising?
>
> (No static banners ads please)
>
> Many thanks
>
> Dan

3 May 2007 - 4:17pm
Peter Boersma
2003

Dan asked:
> I am looking for Interesting, fun, rich, interactive (anything really)
> examples of good online advertising.

Volvo did some great work worldwide with the launch of their C30.
http://www.volvocars.com/campaigns/MY07/C30/OpenDoors/

Here's one of the banners:
http://www.easyconcepts.com/demo/volvopeel/ (top right corner)

and 3 more (they're in French and Dutch):
http://www.bornoncloud9.be/volvoC30/ (bottom link)

Peter
--
Peter Boersma | Senior Interaction Designer | Info.nl
http://www.peterboersma.com/blog | http://www.info.nl

3 May 2007 - 4:46pm
Trip O'Dell
2007

The common thread among these is their playful nature - many of these
examples pull inspiration from games and toys. (Although I would say
that as someone with a games background). The interesting things that
make these pieces fun/interactive/engaging is that they invite the
user to discover and explore though play. To paraphrase Raph Koster,
fun is how our brains tell us they're learning.

In some respects, this is almost the opposite approach to what many
IxD people do because the goal isn't necessarily clear communication
of function or even good usability. For example, the Greenpeace
banner (which I loved) was designed to frustrate the user. Only 4 of
the trees actually trigger the "punchline" - The banner flies in
the face of good usability, and even conventional advertising (My
god! you're expecting them to click how many times to get the
message?!!), but it "works" because the user knows its a challenge, a
puzzle of some sort, and that eventually, one of the trees with fit
in the center space. The same is true for the volvo and Volkswagen
pieces - they're fun for the same reasons popup story books are fun -
part whimsy, part unexpected, and part interactional illusion.

Trip

On May 3, 2007, at 4:17 PM, Peter Boersma wrote:

> Dan asked:
>> I am looking for Interesting, fun, rich, interactive (anything
>> really)
>> examples of good online advertising.
>
> Volvo did some great work worldwide with the launch of their C30.
> http://www.volvocars.com/campaigns/MY07/C30/OpenDoors/

3 May 2007 - 5:21pm
Michael Micheletti
2006

I and I think many thousands of other viewers were thunderstruck by the 2
minute Honda Accord "Cog" ad:
http://www.videoclipstream.com/akamai/h-l/honda/

Michael Micheletti

On 5/3/07, Dan Williams <dgwillia at googlemail.com> wrote:
>
>
> Any examples of good online advertising?
>

4 May 2007 - 5:08am
Daniel Williams
2005

Hi all

Thanks for the links. Some really good, fun playful examples (keep them
coming please!!!)

Trip - agreed, I love the greenpeace example

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