good examples of online advertising

Hi Dan
iMedia Connection's Creative Showcase is a pretty good repository for
great online advertising:
http://www.imediaconnection.com/showcase/index.asp

-Patrick

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Dan
Williams
Sent: Thursday, May 03, 2007 10:52 AM
To: discuss at ixda.org
Subject: [IxDA Discuss] good examples of online advertising

Hello all

I am looking for Interesting, fun, rich, interactive (anything really)
examples of good online advertising. I am designing a site that
requires featured space (ads to inspirational content) in order to break
the
user's normal purchasing habits (in an attempt to increase average order
value)

Any examples of good online advertising?

(No static banners ads please)

Many thanks

Dan
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The ABC full episode player is one you'll want to look at. Each episode
has a single sponsor throughout and is the most successful of the new
"rich" ad models out there.

http://dynamic.abc.go.com/streaming/landing

Cheers,
Azmir

Dan Williams wrote:
> Hello all
>
> I am looking for Interesting, fun, rich, interactive (anything really)
> examples of good online advertising. I am designing a site that
> requires featured space (ads to inspirational content) in order to break the
> user's normal purchasing habits (in an attempt to increase average order
> value)
>
> Any examples of good online advertising?
>
> (No static banners ads please)
>
> Many thanks
>
> Dan

The common thread among these is their playful nature - many of these
examples pull inspiration from games and toys. (Although I would say
that as someone with a games background). The interesting things that
make these pieces fun/interactive/engaging is that they invite the
user to discover and explore though play. To paraphrase Raph Koster,
fun is how our brains tell us they're learning.

In some respects, this is almost the opposite approach to what many
IxD people do because the goal isn't necessarily clear communication
of function or even good usability. For example, the Greenpeace
banner (which I loved) was designed to frustrate the user. Only 4 of
the trees actually trigger the "punchline" - The banner flies in
the face of good usability, and even conventional advertising (My
god! you're expecting them to click how many times to get the
message?!!), but it "works" because the user knows its a challenge, a
puzzle of some sort, and that eventually, one of the trees with fit
in the center space. The same is true for the volvo and Volkswagen
pieces - they're fun for the same reasons popup story books are fun -
part whimsy, part unexpected, and part interactional illusion.

Trip

On May 3, 2007, at 4:17 PM, Peter Boersma wrote:

> Dan asked:
>> I am looking for Interesting, fun, rich, interactive (anything
>> really)
>> examples of good online advertising.
>
> Volvo did some great work worldwide with the launch of their C30.
> http://www.volvocars.com/campaigns/MY07/C30/OpenDoors/