NYC-UPA 5/31 Tutorial: Online Card Sorting & Analysis

16 May 2007 - 2:12pm
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Joy Zigo

NYC Usability Professionals Association presents:

Online Card Sorting & Analysis: How to organize menus intuitively using
online research tools

Please note that this is an ALL DAY event

This tutorial will provide practical guidance and hands-on experience in the
use of card sorting and cluster analysis methods and tools. This highly
interactive tutorial will include lecture, discussion, and hands-on
exercises in card sorting, cluster analysis, and the tools used to perform
these methods. It will address issues surrounding card sorting and cluster
analysis, and review actual projects in which these tools and methods were

Speaker: Carol Righi, Director of User Experience, Perficient, Inc.
Date: Thursday, May 31, 2007
Time: Registration: 8:30am to 9:00am (refreshments served)
Morning Session: 9:00am to 12:00pm (includes short
Lunch: 12:00pm to 1:00pm (many places nearby)
Afternoon Session: 1:00pm to 6:00pm (includes short
Location: To be announced, likely in Midtown Manhattan
Cost: $45 for NYC-UPA members
$55 for non-members
$30 for full-time students (please identify yourself
as a student when pre-registering and provide valid ID at the event)

Note: members of our parent organization, the
Usability Professionals' Association, are not automatically considered
members of the NYC Chapter and will be required to pay the full non-member
event fee.


Tickets: Please purchase a guaranteed ticket or register for the waiting
list at the event site: No walk-ins
will be accepted.

The event will be limited to 24 participants although a
45-attendee venue may become available near the day of the event. Please
register early because it WILL sell out. If you wish to get one of the
additional seats, if they become available, or get a seat if a cancellation
is made please register to be on the waiting list.

There is a limit of 3 attendees per company due to class
size and we can accept up to another 3 from the same company on the waiting

Pre-payment is refundable until noon May 30, 2007 by sending
a request to RSVP at In addition, your ticket is transferable on or
before May 29, 2007 by sending a request to

RSVP at You must notify us of this transfer since
all names must be on building security list. non-members members and
students equally.

About the presentation:

Do you want input from your users about how the information and menus for
your website or application should be organized to be intuitive to them?

Card sorting helps you understand the mental models for how users envision a
structure for content.

Online card sorting tools, like WebSort, one of the tools demonstrated
during this course, can help you gather information from dozens of users
automatically online for analysis. With this input, you can more build a
more effective information architecture.

Join us for a full day workshop with Carol Righi of Perficient as she
presents the fundamentals of card sorting and analysis.

The session will not teach advanced statistics, though it will show how you
can use particular tools to visualize trends in the data.

This tutorial has been successfully presented at UPA, CHI, and HFES
conferences since 2005.

This tutorial, taught by one of the industry's most experienced trainers in
user interface design, will be useful to marketing specialists, product
planners, product managers, usability/UCD practitioners, interface
designers, information architects, and technical communicators who would
like to learn an end-to-end method for performing a card sort.

Attendees should have some background and familiarity with the concept of
information architecture. They may or may not have performed a card sort in
the past using other tools and methods. The tutorial is designed for both
those new to the field of usability/UCD, as well as for advanced
practitioners who are very familiar with the concept, but wish to learn a
new tool and method.

For more information, visit our Web site:

Our Mission

The NYC chapter of the Usability Professionals' Association (UPA) seeks to
gather members of the marketing, design, technology and research communities
who share a common vision: creating websites, applications, and projects
that are compelling, intuitive and customer driven. By bringing together
professionals from different industries and disciplines and sharing our
collective experiences, the NYC UPA hopes to create a forum for learning and
professional growth in the New York City metropolitan (and tri-state) area.

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For more information about the Usability Professionals Association (NYC
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