My History, My Profile, My Reports, My I\'m confused

28 May 2007 - 4:54pm
381 reads
Erik Gibb
2007

Hi Mark,

As a designer on the Yahoo Personalization team we did a user study to check user perceptions of the word "my." Users tended to dislike use of "my" for anything that they had not actively specified. So if the user had actively changed lists, or bookmarks they were fine with My Lists and My Bookmarks. Whereas when the system made a recommendation for things like articles or movies, saying My Movies, or My Must Read List would not meet their expectations.

Based on our research, using "my" would be appropriate for your labels--except history. We've recommended "Recent items" rather than "My History" as it's a passive list. Of course, if you have lots of things that the user can actively specify and are exposed in a list or row of tabs, you'll quickly get into My-overload.

Cheers,
Erik

On Monday, May 28, 2007, at 02:39PM, "Dan Saffer" <dan at odannyboy.com> wrote:
>If nothing else, adding "My" to items in a menu is more cognitively
>challenging.
>
>This:
>
>My Reports
>My Profile
>My History
>
>is much harder to scan than this:
>
>Reports
>Profile
>History
>
>
>
>
>
>Dan Saffer
>Sr. Interaction Designer, Adaptive Path
>http://www.adaptivepath.com
>http://www.odannyboy.com
>
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