Smart Experience is a new school in New York City offering
classes for Internet professionals. We intend to cover
state-of-the-art topics taught by the most experienced people in
town. The school is organized as a marketplace, so you can tell
us what classes you want us to offer, and what classes you want
to teach. Learn more... http://smartexperience.org/
Use discount code "Beta" when signing up for 20% off tuition...
* BRAND & USER EXPERIENCE DESIGN
How do you proactively design an experience that expresses your
brand? We will address the complexities of applying traditional
brand guidelines to interactive environments, the relationship
between the traditional brand elements of brand promise, goals,
positioning and how to translate these to interaction and
experience guidelines. Taught by Karen Hembrough who has worked
with AOL, National Geographic, and iXL and just earned her MBA
from Columbia University.
1 two-hour workshop, Thursday, July 12. $70. http://smartexperience.org/classes/brand-uxdesign/
* USING INTERNET BUSINESS STRATEGY
This class will introduce the topic of business strategy and
illustrate how Internet strategy is practiced by online and
traditional companies. In class we’ll discuss how Internet
strategy applies to our particular situations and create our own
fictional business by applying a particular strategic method.
Taught by Victor Lombardi, the Director of Smart Experience
and a consultant in Internet product development.
2 two-hour workshops, Tuesdays 7-9pm, July 10 & 17. $140. http://smartexperience.org/classes/internetbusinessstrategy/
There are more classes on the website, as well as a listing of
the best Internet events in New York city available via iCal,
RSS, or email newsletter... http://smartexperience.org/