As one of the nation's leading full service digital marketing services
enterprises, One to One Interactive helps companies connect with their
customers via digital channels through offering a suite of agency
professional services, digital marketing technologies and new media
solutions. OTOi, the professional services arm of One to One
Interactive, has an immediate opening for an Information Architect (IA).
The primary responsibility of the IA is to assure that a web site or
application satisfies the expectations for utility and ease of use,
while supporting associated business requirements and goals.
The candidate for this position has the ability to assist in selling,
planning and leading the IA component of large complex client
engagements. The candidate must have prior lead experience, and
experience interfacing with the clients. The ideal candidate will be
able and willing to do "hands on" IA tasks as well as functioning as an
IA team lead.
** Assist in new business development
** Participate in planning and scoping projects
** Lead or participate in key activities in the Discovery Phase of a
project (Requirements Gathering)
** Participate in workshops with business owners and users
** Conduct competitive assessments
** Plan and complete usability evaluations and/or field studies
** Generate full reports indicating key findings and recommendations
** Develop personas and scenarios of user interaction
** Participate in populating a content matrix showing all content
elements, relationships and dependencies
** Determine the organization and structure of the information and
functionality in a website from the user's perspective and how the
information and functionality are accessed through navigation.
** Develop site map indicating navigation and content relationships from
the user perspective.
** Develop schematics, which indicate elements of each page as black and
white wire frames
** Develop and deliver client presentations
** At least 4 -5 years experience in interactive marketing/web design
** Strong written and oral communication skills
** Ability to articulate ideas and direction in writing