iPhone Ads

4 Jun 2007 - 8:33am
7 years ago
43 replies
1008 reads
Dan Saffer
2003

In case you haven't seen them. Super slick.

<http://www.apple.com/iphone/ads/>

Comments

4 Jun 2007 - 9:40am
Morten Hjerde
2007

Those ads almost look like "concept ideas", especially the Calamari one.

We are constantly working to create slick integrated experiences for the
mobile apps that we create and our sketches might look like one of those
adds. Well, maybe not the same production value, lol.

Somehow, Real Life tends to interfere. How does the phone know where it is?
It has no GPS and Cingular has blocked access to Location Based Services
(JRS 172). I guess its open for the iPhone, but my experience is that
without 3G, the precision of non-GPS locating is about +/-1,8 km. (outside
the occasional sweet spots).

I really hope they can pull this off outside downtown SF. Everybody who
makes phone apps will benefit if they do.

On 6/4/07, Dan Saffer <dan at odannyboy.com> wrote:
>
> In case you haven't seen them. Super slick.
>
> <http://www.apple.com/iphone/ads/>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
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--
Morten Hjerde
http://sender11.typepad.com

4 Jun 2007 - 9:45am
Mark Schraad
2006

I suppose it only makes sense that a 'proof of concept' use to sell an idea to a VP might also apply to a typical consumer.

4 Jun 2007 - 9:52am
Vishal Subraman...
2005

If I'm not mistaken, the GPS is not turned on (yet). It simply provide maps
and directions...much like accessing Google Maps on the web.
What existing phones (in the US) have the GPS turned on? I'd love to
buy Garmin Nuvi, but would rather have something intergrated with my cell
phone. What about peeps outside the US? Better luck there?

Somehow, Real Life tends to interfere. How does the phone know where it is?
> It has no GPS and Cingular has blocked access to Location Based Services
> (JRS 172). I guess its open for the iPhone, but my experience is that
> without 3G, the precision of non-GPS locating is about +/-1,8 km. (outside
> the occasional sweet spots).
>

--
-Vishal
http://www.vishaliyer.com

4 Jun 2007 - 9:56am
dszuc
2005

Looks brilliant and very tempted to buy when visiting the US this month.

Will the iPhone work on other networks outside the US? ... Mmmm

Rgds,
Dan (who just made the switch to a MacBook)

Daniel Szuc
Principal Usability Consultant
Apogee Usability Asia Ltd
www.apogeehk.com
'Usability in Asia'

The Usability Kit - http://www.theusabilitykit.com

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of Vishal
Iyer
Sent: Monday, 4 June 2007 10:52 PM
To: discuss at ixda.org
Subject: Re: [IxDA Discuss] iPhone Ads

If I'm not mistaken, the GPS is not turned on (yet). It simply provide maps
and directions...much like accessing Google Maps on the web.
What existing phones (in the US) have the GPS turned on? I'd love to buy
Garmin Nuvi, but would rather have something intergrated with my cell phone.
What about peeps outside the US? Better luck there?

Somehow, Real Life tends to interfere. How does the phone know where it is?
> It has no GPS and Cingular has blocked access to Location Based
> Services (JRS 172). I guess its open for the iPhone, but my experience
> is that without 3G, the precision of non-GPS locating is about +/-1,8
> km. (outside the occasional sweet spots).
>

--
-Vishal
http://www.vishaliyer.com
________________________________________________________________
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4 Jun 2007 - 9:57am
Vishal Subraman...
2005

On a different note...how do GPS devices have no monthly fees to support the
bandwidth required to transmit & receive positional data at very short
intrevals (one second or less, I'm pretty sure) for long periods of time? It
does add up, doesn't it?

On 6/4/07, Vishal Iyer <vishaliyer1 at gmail.com> wrote:
>
> If I'm not mistaken, the GPS is not turned on (yet). It simply provide
> maps and directions...much like accessing Google Maps on the web.
> What existing phones (in the US) have the GPS turned on? I'd love to
> buy Garmin Nuvi, but would rather have something intergrated with my cell
> phone. What about peeps outside the US? Better luck there?
>
>
> Somehow, Real Life tends to interfere. How does the phone know where it
> > is?
> > It has no GPS and Cingular has blocked access to Location Based Services
> >
> > (JRS 172). I guess its open for the iPhone, but my experience is that
> > without 3G, the precision of non-GPS locating is about +/-1,8 km.
> > (outside
> > the occasional sweet spots).
> >
>
> --
> -Vishal
> http://www.vishaliyer.com

--
-Vishal
http://www.vishaliyer.com

4 Jun 2007 - 10:25am
natekendrick
2005

It is "locked" to Cingular's network... something that only
American's have the duty of grimacing about.

One additional innovation Apple could bring to the table is unlocked
phones. Its such a ridiculous anti-consumer strategy.

-N

On Jun 4, 2007, at 7:56 AM, Daniel Szuc wrote:

> Looks brilliant and very tempted to buy when visiting the US this
> month.
>
> Will the iPhone work on other networks outside the US? ... Mmmm
>
> Rgds,
> Dan (who just made the switch to a MacBook)

4 Jun 2007 - 10:31am
Jack L. Moffett
2005

On Jun 4, 2007, at 11:25 AM, Nathan Kendrick wrote:

> It is "locked" to Cingular's network... something that only
> American's have the duty of grimacing about.
>
> One additional innovation Apple could bring to the table is unlocked
> phones. Its such a ridiculous anti-consumer strategy.

On the other hand, Apple had to partner with a network to implement
visual voicemail. I imagine there will be other features that require
this type of tight integration as well.

Jack

Jack L. Moffett
Interaction Designer
inmedius
412.459.0310 x219
http://www.inmedius.com

To design is much more than simply
to assemble, to order, or even to edit;
it is to add value and meaning,
to illuminate, to simplify, to clarify,
to modify, to dignify, to dramatize,
to persuade, and perhaps even to amuse.

- Paul Rand

4 Jun 2007 - 10:33am
Mark Schraad
2006

My understanding (from reading everything I can find on the net) is that not only is it locked, but apple forced some substantial changes in the monetization and the connectivity infrastructure. I can not imagine that T-mobile, Verizon and Sprint have been privey to those changes, much less adopted them in order to accomodate the iPhone.

On Monday, June 04, 2007, at 11:26AM, "Nathan Kendrick" <natekendrick at yahoo.com> wrote:
>
>It is "locked" to Cingular's network... something that only
>American's have the duty of grimacing about.
>
>One additional innovation Apple could bring to the table is unlocked
>phones. Its such a ridiculous anti-consumer strategy.
>
>-N
>
>On Jun 4, 2007, at 7:56 AM, Daniel Szuc wrote:
>
>> Looks brilliant and very tempted to buy when visiting the US this
>> month.
>>
>> Will the iPhone work on other networks outside the US? ... Mmmm
>>
>> Rgds,
>> Dan (who just made the switch to a MacBook)
>

>

4 Jun 2007 - 10:59am
Will Parker
2007

On Jun 4, 2007, at 8:25 AM, Nathan Kendrick wrote:

> It is "locked" to Cingular's network... something that only
> American's have the duty of grimacing about.
>
> One additional innovation Apple could bring to the table is unlocked
> phones. Its such a ridiculous anti-consumer strategy.

Apple agreeing to an exclusive 5-year contract with AT&T/Cingular was
almost certainly one of AT&T's requirements to seal the deal. There
are myriad reasons Apple might spurn any particular telecom provider
(atrocious service, pigheadedness, etc), but I don't see any
_particular_ reason Apple would drive for exclusivity if it could
have gotten two or three carriers on board at launch.

On the other hand, it is _great_ fun watching the other telecoms
thrashing their way along the riverbank as Cap'n Steve steams by in
his stylish riverboat.

And maybe that's the real strategic driver behind the exclusivity
clause - to get the telecom industry to start thinking it might be
time to start investing in those new-fangled steam engines.

- Will

Will Parker
wparker at ChannelingDesign.com

“I wish developing great products was as easy as writing a check. If
that were the case, then Microsoft would have great products.” -
Steve Jobs

4 Jun 2007 - 11:20am
Jeffrey D. Gimzek
2007

On Jun 4, 2007, at 8:59 AM, Will Parker wrote:

> On the other hand, it is _great_ fun watching the other telecoms
> thrashing their way along the riverbank as Cap'n Steve steams by in
> his stylish riverboat.

And those commercials are going to seal the deal.

100% interface commercials - no fancy graphics, no sexy actors.

This thing is going to be gangbustsers once the price drops in time
for xMas.

jd

4 Jun 2007 - 11:44am
.pauric
2006

"it is great fun watching the other telecoms thrashing their way
along the riverbank as Cap'n Steve steams by in his stylish
riverboat."

Yar, that be a pirate ship plundering consumer pockets at roughly $2K
total cost for a minimum 2 year contract.

She might be a fine vessel but she be pullin' in for a re-charge
with only 5 hours talk time and guestimated 16 hours standby.

And thar be trouble ahead on the high seas from the open community:
http://www.openmoko.org/

the iPod is an overpriced underperforming DRM'd flaky P.O.S. so the
iPhone is going to be insanely popular.

p.ARRic

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://beta.ixda.org/discuss?post=16904

4 Jun 2007 - 11:51am
Kevin Silver1
2006

That's some serious bling!

On Jun 4, 2007, at 7:33 AM, Dan Saffer wrote:

> In case you haven't seen them. Super slick.
>
> <http://www.apple.com/iphone/ads/>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://listguide.ixda.org/
> List Help .................. http://listhelp.ixda.org/
> (Un)Subscription Options ... http://subscription-options.ixda.org/
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> Questions .................. lists at ixda.org
> Home ....................... http://ixda.org/
> Resource Library ........... http://resources.ixda.org

Kevin Silver
Clearwired Web Services

10899 Montgomery, Suite C
Albuquerque, NM 87109

office: 505.217.3505
toll-free: 866.430.2832
fax: 505.217.3506

e: kevin at clearwired.com
w: www.clearwired.com

4 Jun 2007 - 12:03pm
Will Parker
2007

On Jun 4, 2007, at 9:44 AM, pauric wrote:

> "it is great fun watching the other telecoms thrashing their way
> along the riverbank as Cap'n Steve steams by in his stylish
> riverboat."
>
> Yar, that be a pirate ship plundering consumer pockets at roughly $2K
> total cost for a minimum 2 year contract.

And which 'smartphone' on the market does NOT latch into your
wallet's jugular?

> She might be a fine vessel but she be pullin' in for a re-charge
> with only 5 hours talk time and guestimated 16 hours standby.

Let's hold off on the speculation re: battery life for another 25
days plus 3 days, shall we?

> And thar be trouble ahead on the high seas from the open community:
> http://www.openmoko.org/

Pauric, you're a fine fella and I agree with you on many points,
but ... a FOSS-based mobile phone? I can't wait to see the marketing
-- or the documentation for that matter. (I _can_ wait --
indefinitely if need be -- to see the UI.)

On the other hand, it'll be a good platform on which to build another
two dozen warring OSS factions. };->

> the iPod is an overpriced underperforming DRM'd flaky P.O.S. so the
> iPhone is going to be insanely popular.

Based on that analogy -- why, yes. Of course. QED.

- Will

Will Parker
wparker at ChannelingDesign.com

“I wish developing great products was as easy as writing a check. If
that were the case, then Microsoft would have great products.” -
Steve Jobs

4 Jun 2007 - 12:37pm
.pauric
2006

Will, granted Apple could market mad cows to farmers, a story beats a
solution every time and I'll accept open source is an engineering
centric dysfunctional clusterfark.

The Openmoko hardware is unlocked, software is free, they'll have
GPS etc. Yes its being designed by german alpha geeks with hardware
from taiwan, aside from the issues that implies, I feel confident
that open-mobile will play large in the long term. Just look at what
happened with DRM on the iPod.

It can be argued that UI's, Hardware & design -do not- sell product
I'll point at ~6% of the PC market. Cheap sells.

In my negative viewpoint the only reason the ads are UI focused is
that price, performance & coverage are shocking, average and poor
respectively. Yes the UI rocks but are you willing pay $2000 for it?

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://beta.ixda.org/discuss?post=16904

4 Jun 2007 - 12:40pm
Josh Seiden
2003

On 6/4/07, pauric <radiorental at gmail.com> wrote:
>
>
> Yes the UI rocks but are you willing pay $2000 for it?

Yes.

4 Jun 2007 - 12:47pm
Jeffrey D. Gimzek
2007

On Jun 4, 2007, at 10:37 AM, pauric wrote:

> Will, granted Apple could market mad cows to farmers, a story beats a
> solution every time and I'll accept open source is an engineering
> centric dysfunctional clusterfark.
>
> The Openmoko hardware is unlocked, software is free, they'll have
> GPS etc. Yes its being designed by german alpha geeks with hardware
> from taiwan, aside from the issues that implies, I feel confident
> that open-mobile will play large in the long term. Just look at what
> happened with DRM on the iPod.
>
> It can be argued that UI's, Hardware & design -do not- sell product
> I'll point at ~6% of the PC market. Cheap sells.
>
> In my negative viewpoint the only reason the ads are UI focused is
> that price, performance & coverage are shocking, average and poor
> respectively. Yes the UI rocks but are you willing pay $2000 for it?

see, the thing is the target market already pays that for a so-so at
best UI

I like my Treo as much as the next guy, but C'MON ?

eliminate the iPod from my pocket and give me fullframe video, that
alone is worth the not-much-extra over my Treo cost.

esp. when you take into account you can web surf on WiFi, saving
connection costs and speeding the pipe way up for all that video

i just think that cost vs. comparable current tech is the least of
the issues with this thing.

jd

--

Jeffrey D. Gimzek
Digital Experience Designer

www.jdgimzek.com
thundercougarfalconbird.blogspot.com

4 Jun 2007 - 1:02pm
Mark Schraad
2006

Pauric,

Why all the hostility over an apple product. What is your complaint?

The retail price of a RZR - or most other phones is $300. If they add a bunch of functionality to the phone is it not worth another 300?

If I can now take my iPhone into meetings to accoomplish wp, email and project pdf's... and I can watch movies/listen to music on my commute home... is that not worth something? I think there is promise of significant value in the iPhone inspite of what some people think is a high retail price.

I am anxious to roll funtionality into my phone and not have to deal with a treo/blackberry/windows OS. My only concern is apples history of releasing not so great first products. I gotta think waiting 3-6 months will be worth it.

Mark

On Monday, June 04, 2007, at 01:38PM, "pauric" <radiorental at gmail.com> wrote:
>Will, granted Apple could market mad cows to farmers, a story beats a
>solution every time and I'll accept open source is an engineering
>centric dysfunctional clusterfark.
>
>The Openmoko hardware is unlocked, software is free, they'll have
>GPS etc. Yes its being designed by german alpha geeks with hardware
>from taiwan, aside from the issues that implies, I feel confident
>that open-mobile will play large in the long term. Just look at what
>happened with DRM on the iPod.
>
>It can be argued that UI's, Hardware & design -do not- sell product
>I'll point at ~6% of the PC market. Cheap sells.
>
>In my negative viewpoint the only reason the ads are UI focused is
>that price, performance & coverage are shocking, average and poor
>respectively. Yes the UI rocks but are you willing pay $2000 for it?

4 Jun 2007 - 1:03pm
.pauric
2006

None of this makes no sense to me. Something isnt adding up.

'eliminate the iPod from my pocket and give me fullframe video'
Stated facts, 5 hours talk time, 16 hours music (and they wont state
standby) Lets say you spend an hour on the phone, 2 hours surfing
over 802.11 (more power hungry). Thats almost 100% of your charge
gone. Will you risk listening to music on the chance you'll run it
flat before you get home?

As for video? Steve Job's was on record saying there's no valid case
(scenario) for portable video usage. The iPod video was created to
appease shareholders from what I understand. Decoding DRM'd video
will eat battery more than anything else. A non-starter.

Yes this is all tied together in a slick UI but its still a
feature-list-sell. From a pure 'experience' perspective this device
is tons of 'cool' but not all that practical (yet)

> see, the thing is the target market already pays that for a so-so at
> best UI
>
> I like my Treo as much as the next guy, but C'MON ?
>
> eliminate the iPod from my pocket and give me fullframe video, that
> alone is worth the not-much-extra over my Treo cost.
>
> esp. when you take into account you can web surf on WiFi, saving
> connection costs and speeding the pipe way up for all that video
>
> i just think that cost vs. comparable current tech is the least of
> the issues with this thing.
>
> jd
>
>
> --
>
> Jeffrey D. Gimzek
> Digital Experience Designer
>
> www.jdgimzek.com
> thundercougarfalconbird.blogspot.com
>
>
>
>
>

4 Jun 2007 - 1:08pm
Jeffrey D. Gimzek
2007

if battery life turns out to be a major concern, get a solar charger.

or maybe it can plug into a usb port and charge ?

that would make sense and be cool.

look, treo battery life sucks too - my 680 can barely get through a
work day - so i have an extra charger at work.

jd

On Jun 4, 2007, at 11:03 AM, pauric wrote:

> None of this makes no sense to me. Something isnt adding up.
>
> 'eliminate the iPod from my pocket and give me fullframe video'
> Stated facts, 5 hours talk time, 16 hours music (and they wont state
> standby) Lets say you spend an hour on the phone, 2 hours surfing
> over 802.11 (more power hungry). Thats almost 100% of your charge
> gone. Will you risk listening to music on the chance you'll run it
> flat before you get home?
>
> As for video? Steve Job's was on record saying there's no valid case
> (scenario) for portable video usage. The iPod video was created to
> appease shareholders from what I understand. Decoding DRM'd video
> will eat battery more than anything else. A non-starter.
>
> Yes this is all tied together in a slick UI but its still a
> feature-list-sell. From a pure 'experience' perspective this device
> is tons of 'cool' but not all that practical (yet)
>
>
>> see, the thing is the target market already pays that for a so-so at
>> best UI
>>
>> I like my Treo as much as the next guy, but C'MON ?
>>
>> eliminate the iPod from my pocket and give me fullframe video, that
>> alone is worth the not-much-extra over my Treo cost.
>>
>> esp. when you take into account you can web surf on WiFi, saving
>> connection costs and speeding the pipe way up for all that video
>>
>> i just think that cost vs. comparable current tech is the least of
>> the issues with this thing.
>>
>> jd
>>
>>
>> --
>>
>> Jeffrey D. Gimzek
>> Digital Experience Designer
>>
>> www.jdgimzek.com
>> thundercougarfalconbird.blogspot.com
>>
>>
>>
>>
>>

--

Jeffrey D. Gimzek
Digital Experience Designer

www.jdgimzek.com
thundercougarfalconbird.blogspot.com

4 Jun 2007 - 1:13pm
Mark Schraad
2006

So battery technology should limit what we try and do with portablity? Just give up adding functionality that requires extra juice? Hmmm...

On Monday, June 04, 2007, at 02:04PM, "pauric" <radiorental at gmail.com> wrote:
>None of this makes no sense to me. Something isnt adding up.
>
>'eliminate the iPod from my pocket and give me fullframe video'
>Stated facts, 5 hours talk time, 16 hours music (and they wont state
>standby) Lets say you spend an hour on the phone, 2 hours surfing
>over 802.11 (more power hungry). Thats almost 100% of your charge
>gone. Will you risk listening to music on the chance you'll run it
>flat before you get home?
>
>As for video? Steve Job's was on record saying there's no valid case
>(scenario) for portable video usage. The iPod video was created to
>appease shareholders from what I understand. Decoding DRM'd video
>will eat battery more than anything else. A non-starter.
>
>Yes this is all tied together in a slick UI but its still a
>feature-list-sell. From a pure 'experience' perspective this device
>is tons of 'cool' but not all that practical (yet)
>
>
>> see, the thing is the target market already pays that for a so-so at
>> best UI
>>
>> I like my Treo as much as the next guy, but C'MON ?
>>
>> eliminate the iPod from my pocket and give me fullframe video, that
>> alone is worth the not-much-extra over my Treo cost.
>>
>> esp. when you take into account you can web surf on WiFi, saving
>> connection costs and speeding the pipe way up for all that video
>>
>> i just think that cost vs. comparable current tech is the least of
>> the issues with this thing.
>>
>> jd
>>
>>
>> --
>>
>> Jeffrey D. Gimzek
>> Digital Experience Designer
>>
>> www.jdgimzek.com
>> thundercougarfalconbird.blogspot.com
>>
>>
>>
>>
>>
>________________________________________________________________
>Welcome to the Interaction Design Association (IxDA)!
>To post to this list ....... discuss at ixda.org
>List Guidelines ............ http://listguide.ixda.org/
>List Help .................. http://listhelp.ixda.org/
>(Un)Subscription Options ... http://subscription-options.ixda.org/
>Announcements List ......... http://subscribe-announce.ixda.org/
>Questions .................. lists at ixda.org
>Home ....................... http://ixda.org/
>Resource Library ........... http://resources.ixda.org
>
>

4 Jun 2007 - 1:14pm
.pauric
2006

"Why all the hostility over an apple product. What is your complaint?"

Just being contrarian. Asking questions and highlight issues as I see
them. I'm not hugely anti-iphone but I aint got a boner for it
either.

Someone asked backchannel about where I got the cost of 2K;
http://www.centernetworks.com/true-cost-of-the-iphone
Or just search for 'iphone total cost'

As a hardware eng I know battery will get better although we're pretty
much 100% with current tech. I'm just a little lost as to why the
experience purists on the list seem to be giving this a thumbs up.

On 6/4/07, Mark Schraad <mschraad at mac.com> wrote:
> Pauric,
>
> Why all the hostility over an apple product. What is your complaint?
>
> The retail price of a RZR - or most other phones is $300. If they add a bunch of functionality to the phone is it not worth another 300?
>
> If I can now take my iPhone into meetings to accoomplish wp, email and project pdf's... and I can watch movies/listen to music on my commute home... is that not worth something? I think there is promise of significant value in the iPhone inspite of what some people think is a high retail price.
>
> I am anxious to roll funtionality into my phone and not have to deal with a treo/blackberry/windows OS. My only concern is apples history of releasing not so great first products. I gotta think waiting 3-6 months will be worth it.
>
> Mark
>
>
> On Monday, June 04, 2007, at 01:38PM, "pauric" <radiorental at gmail.com> wrote:
> >Will, granted Apple could market mad cows to farmers, a story beats a
> >solution every time and I'll accept open source is an engineering
> >centric dysfunctional clusterfark.
> >
> >The Openmoko hardware is unlocked, software is free, they'll have
> >GPS etc. Yes its being designed by german alpha geeks with hardware
> >from taiwan, aside from the issues that implies, I feel confident
> >that open-mobile will play large in the long term. Just look at what
> >happened with DRM on the iPod.
> >
> >It can be argued that UI's, Hardware & design -do not- sell product
> >I'll point at ~6% of the PC market. Cheap sells.
> >
> >In my negative viewpoint the only reason the ads are UI focused is
> >that price, performance & coverage are shocking, average and poor
> >respectively. Yes the UI rocks but are you willing pay $2000 for it?
>
>

4 Jun 2007 - 1:19pm
.pauric
2006

"Just give up adding functionality that requires extra juice?"

And what exactly is the purpose of ~5 core features if you can only
run 3 of them properly on a good day?

4 Jun 2007 - 1:25pm
Mark Schraad
2006

If they are the 5 things I am likely to do while mobile it makes a lot of sense.

Right now I can only get 2 or so hours out of my laptop. If my phone can take up some slack... that works for me. Chargers are usually pretty cheap. For my laptop and phone I keep one at my desk and one at home. And... it will only get better as it did with the iPod.

I just happen to want the exact things the iPod promises... and hate my Treo.

On Monday, June 04, 2007, at 02:20PM, "pauric" <radiorental at gmail.com> wrote:
>"Just give up adding functionality that requires extra juice?"
>
>And what exactly is the purpose of ~5 core features if you can only
>run 3 of them properly on a good day?
>________________________________________________________________
>Welcome to the Interaction Design Association (IxDA)!
>To post to this list ....... discuss at ixda.org
>List Guidelines ............ http://listguide.ixda.org/
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>

4 Jun 2007 - 1:33pm
Will Parker
2007

On Jun 4, 2007, at 10:37 AM, pauric wrote:

> Will, granted Apple could market mad cows to farmers,

Another one to go along with Tom Bridge's "Steve could sell
rollerskates to velociraptors".

> a story beats a solution every time

Depends on whether the story beats the solution, and which one
actually fits what the user wants. We Shall See.

> and I'll accept open source is an engineering
> centric dysfunctional clusterfark.

OK. So what, in the current state of open source, is going to lead to
a better UX story than the current mobile phone clusterfark? I'll
stipulate for the sake of argument that the costs may be considerably
lower, so let's focus on UX.

> The Openmoko hardware is unlocked, software is free, they'll have
> GPS etc. Yes its being designed by german alpha geeks with hardware
> from taiwan, aside from the issues that implies, I feel confident
> that open-mobile will play large in the long term. Just look at what
> happened with DRM on the iPod.

I could argue that open source had zero effect on DRM until one
company had a headlock on the market, but let's please stick to the
phone issue.

> It can be argued that UI's, Hardware & design -do not- sell product
> I'll point at ~6% of the PC market. Cheap sells.

My current bedtime reading is Henry Petroski's "The Evolution of
Useful Things" (ISBN 0679412263). In it, he quotes Josiah Wedgewood
(of Wedgewood china fame) on the effect of cheap goods on innovation.

I don't have the book in front of me, but the thrust of Wedgewood's
comment was that pottery was being sold so cheaply in his time that
no potter could afford to put any extra care into the design or
manufacture of his goods, so the buying public was becoming more and
more tired of shoddy and uninspiring goods.

When someone (Wedgewood, as it happened) dared to place innovation in
design and manufacturing methods in the lead, the public leapt upon
the new products.

Cheap does indeed sell, until -- as The Master says -- "the bare lies
shine through".

> In my negative viewpoint the only reason the ads are UI focused is
> that price, performance & coverage are shocking, average and poor
> respectively. Yes the UI rocks but are you willing pay $2000 for it?

Oh, yeah. As I mentioned recently to one of the local tax-cut
apostles, I believe in paying for what I get, as long as I get what I
thought I was going to get.

- Will

Will Parker
wparker at ChannelingDesign.com

“I wish developing great products was as easy as writing a check. If
that were the case, then Microsoft would have great products.” -
Steve Jobs

4 Jun 2007 - 2:17pm
Tracy Boyington
2007

But he includes the $60 service plan and $8 in fees in that $2K. If
you're already paying for wireless service, that $68/mo. is not new
money coming out of your pocket. You would have spent it on your old
phone.

~~~~~
Tracy Boyington tracy_boyington at okcareertech.org
Oklahoma Department of Career & Technology Education
Stillwater, OK http://www.okcareertech.org/cimc

>>> pauric <radiorental at gmail.com> 06/04/07 1:14 PM >>>

Someone asked backchannel about where I got the cost of 2K;
http://www.centernetworks.com/true-cost-of-the-iphone
Or just search for 'iphone total cost'

4 Jun 2007 - 2:32pm
.pauric
2006

Will, re: Wedgewood (reading the book too) My take-away on that here
is the issue is not one of quality control but feature list fatigue,
as reported in the February 2006 edition of Harvard Business Review
"Defeating feature fatigue".
http://lists.interactiondesigners.com/pipermail/discuss-interactiondesigners.com/2007-January/014072.html

While wrapping up phone (inc sms and visual voicemail) along with
Music player/itunes browser, Video, Email, Calandar, 2 MPixel Camera,
Photo Album, Googlemapping & other widgets (did I miss anything?)
could only be carried out succinctly by Apple, on 8gig internal
memory.

The guts of the harvard article stand true, that is, in an mature
market users associate usability with quality.
My argument again, while this appears to be UI usable, the experience
seems to have users forking over a lot of money and hanging of a
charge cord just to run all these features.

Some light entertainment from:
http://www.youtube.com/watch?v=K4VieMjZYfI
http://www.youtube.com/watch?v=1xXNoB3t8vM

However, a little indicative of mass culture getting weary of
promised feature lists.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://beta.ixda.org/discuss?post=16904

4 Jun 2007 - 2:41pm
cfmdesigns
2004

>From: pauric <radiorental at gmail.com>
>
>In my negative viewpoint the only reason the ads are UI focused is
>that price, performance & coverage are shocking, average and poor
>respectively. Yes the UI rocks but are you willing pay $2000 for it?

I was at a local bar last night and watched one guy hand his phone to another to call the second guy's home number or some such. After the call was made and failed to connect, they couldn't be sure the first guy had dialed the right number, and then they got into a little one-upsmanship of "You think your phone UI is crap, look at this one! I don't use half this crap, and I can't find the stuff I do want!"

Ergo, one of the reasons the ads are UI focused is because that's what going to sell the phone: stuff you will use, stuff that you *can* use, and being able to find the stuff you want to use when you want to us it. You know, the stuff that everyone already acknowledges that Apple is pretty good at.

As to the price, yeah, you're right: it's expensive and not for everyone. But have you heard the commercials for Chocolate and whatever the new RAZR thing and the other high-end, way cool, everyone wants one of these phones? (I say "heard" because I watch little TV, but I listen to the radio, and it really changes what you focus on. Try it with political debates, too -- wow!) Because every one of those also locks the user into a two-year commitment. So anyone who has been looking at a high-end phone isn't going to be surprised by the lock-in for the iPhone.

-- Jim
Seattle
Won't buy one until at least Christmas

4 Jun 2007 - 2:52pm
.pauric
2006

Jim: "Won't buy one until at least Christmas"

Just in time for the iPhone Mini release, more of a phone, less of a
Jack of All Trades.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://beta.ixda.org/discuss?post=16904

4 Jun 2007 - 3:00pm
natekendrick
2005

Ok, now this thread (Re: Surface) is getting overly critical... nay,
downright negative.

Pauric - back these up w/ some real data or AT LEAST anecdotal
experience we can at least partially believe in.

2 hour surfing? I spend a lot of my day in front of my computer w/
broadband and I would have a tough time spending 2 hours surfing the
web. Sure, in work related items I spend more than that... but who is
gonna use the iPhone to conduct work related browsing for 2 hours!?

Your other comment, hilariously enough, supports the iPhone's
purpose. Some days... gasp... I may only use the iPhone to make a
phone call. Other days I may use 3 of the 5 features.

--

All that said, I am sure that the iPhone will underperform other
mobile phones. Will it underperform others in its functionality
class? No. That's all we need to be worried about. If Steve Jobs
could have put an innovated battery technology in there that met
needs that are being unmet, I am sure they would have done so.

FYI - I own the Nokia 8800, it was vastly more expensive than the
iPhone... doesn't do squat in terms of features, and I'm lucky to get
through 80% of my day just making phone calls. Form over function, it
is. It is still worth it because the form is so nice I forgive the
functionality.

In the iPhone we have a mobile that finally seems to be in balance.

On Jun 4, 2007, at 11:03 AM, pauric wrote:

> And what exactly is the purpose of ~5 core features if you can only
> run 3 of them properly on a good day?

> 2 hours surfing
> over 802.11 (more power hungry).

4 Jun 2007 - 4:26pm
David Polinchock
2005

So to go off topic a tad here, what about other new phones coming out. I'm
a big fan of the Nokia Communicators (see http://tinyurl.com/2ozzhj ) and
can't wait for the E90 to come out. For me, it's the best multi-function
phone out there. It might cost about $1,000, so the iPhone will seem to be
a bargain. But, I do a lot of writing on my Nokia 9500 and I don't know how
much writing I could do on the iPhone.

And one thing that few people thought about when all of these new phones
with QWERTY keyboards came out, was how to handle numbers like 800-GO FEDEX.
It's funny that companies have spent so much time and money on these vanity
numbers and thanks to the new phones, people don't know how to dial them!

For me, I'd rather have a phone system that allows me to use different
phones based on what I'm doing. When I'm working or writing, I love my
9500. But maybe I'd like to have something smaller when I'm riding my bije
or at the beach. Instead of trying to figure out how to cram everything
into one phone, which usually doesn't work, has there been any work on
creating a multi-phone, sim card system?

David
_________________________________
David B. Polinchock, CXO
Chief Experience Officer
Brand Experience Lab
voice: 212-274-1882
cell: 973-583-6746
e-mail: david at brandexperiencelab.org
Web: http://brandexperiencelab.org/BEL.html
Blog: http://blog.brandexperiencelab.org/

An innovation think tank bringing the next generation of brand experience to
life.

> From: Jim Drew <cfmdesigns at earthlink.net>
> Reply-To: Jim Drew <cfmdesigns at earthlink.net>
> Date: Mon, 4 Jun 2007 12:41:56 -0700 (GMT-07:00)
> To: UI List <discuss at ixda.org>
> Subject: Re: [IxDA Discuss] iPhone Ads
>
>> From: pauric <radiorental at gmail.com>
>>
>> In my negative viewpoint the only reason the ads are UI focused is
>> that price, performance & coverage are shocking, average and poor
>> respectively. Yes the UI rocks but are you willing pay $2000 for it?
>
> I was at a local bar last night and watched one guy hand his phone to another
> to call the second guy's home number or some such. After the call was made
> and failed to connect, they couldn't be sure the first guy had dialed the
> right number, and then they got into a little one-upsmanship of "You think
> your phone UI is crap, look at this one! I don't use half this crap, and I
> can't find the stuff I do want!"
>
> Ergo, one of the reasons the ads are UI focused is because that's what going
> to sell the phone: stuff you will use, stuff that you *can* use, and being
> able to find the stuff you want to use when you want to us it. You know, the
> stuff that everyone already acknowledges that Apple is pretty good at.
>
> As to the price, yeah, you're right: it's expensive and not for everyone. But
> have you heard the commercials for Chocolate and whatever the new RAZR thing
> and the other high-end, way cool, everyone wants one of these phones? (I say
> "heard" because I watch little TV, but I listen to the radio, and it really
> changes what you focus on. Try it with political debates, too -- wow!)
> Because every one of those also locks the user into a two-year commitment. So
> anyone who has been looking at a high-end phone isn't going to be surprised by
> the lock-in for the iPhone.
>
> -- Jim
> Seattle
> Won't buy one until at least Christmas
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://listguide.ixda.org/
> List Help .................. http://listhelp.ixda.org/
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4 Jun 2007 - 4:27pm
cfmdesigns
2004

>From: pauric <radiorental at gmail.com>
>
>Jim: "Won't buy one until at least Christmas"
>
>Just in time for the iPhone Mini release, more of a phone, less of a
>Jack of All Trades.

Certainly possibly true. Or as my preference might be, less of a phone and more of everything else.

But mostly just to let a few months go by, find out all the good and all the bad, and let Apple roll out a couple software updates.

-- Jim

4 Jun 2007 - 4:39pm
Will Parker
2007

On Jun 4, 2007, at 2:26 PM, David Polinchock wrote:

> But, I do a lot of writing on my Nokia 9500 and I don't know how
> much writing I could do on the iPhone.
>
> And one thing that few people thought about when all of these new
> phones
> with QWERTY keyboards came out, was how to handle numbers like 800-
> GO FEDEX.
> It's funny that companies have spent so much time and money on
> these vanity
> numbers and thanks to the new phones, people don't know how to dial
> them!

Can't help you with the Communicator series, but for on-the-go
writing, I have to put in my vote for my current phone, the venerable
Nokia 6800. It doesn't do much as current phones go, but its flip-out
57-key QWERTY keyboard make it an excellent light-duty text editor.
Excellent industrial design for its era.

http://kunal.kundaje.net/2004_08_01_archives.php#109331548256287523

- Will

Will Parker
wparker at ChannelingDesign.com

“I wish developing great products was as easy as writing a check. If
that were the case, then Microsoft would have great products.” -
Steve Jobs

4 Jun 2007 - 4:59pm
Mark Schraad
2006

I have been hoping for just such a scenario as well. I kinda thought
the RAZR/Q combo would help me do this. But the Q was a bust and the
software on my RAZR his awful.

> For me, I'd rather have a phone system that allows me to use different
> phones based on what I'm doing. When I'm working or writing, I
> love my
> 9500. But maybe I'd like to have something smaller when I'm riding
> my bije
> or at the beach. Instead of trying to figure out how to cram
> everything
> into one phone, which usually doesn't work, has there been any work on
> creating a multi-phone, sim card system?
>
> David

4 Jun 2007 - 6:17pm
Nasir Barday
2006

Look at everything we have in one package:

- Digital audio player
- Always-on Internet connection
- Camera
- Moderately-powered CPU with a robust(?) UI toolkit
- Touch surface

These are nice building blocks for some great innovations, no? Sure, we've
had this stuff for a while, but imagine what is possible from an IxD
standpoint if Apple succeeds in making this (a) work in harmony together (b)
ubiquitous.

Variations of the "Calamari" scenario have been playing out throughout my
trip to S.F. this week (ha, coincidental?). I wonder what cool stuff we can
come up with past the traditional "maps, phone with directory, mobile web
browser, music player." There's potential for some cool stuff here. Anyone
care to share their non-NDA'd daydreams on this? If I was a student at, say,
NYU's ITP, I'd probably be asking my advisor for a crate of these right now.
For "research," yeah ...

- Nasir

6 Jun 2007 - 11:17am
.pauric
2006

Question, the iPhone specs tout the feature 'multitouch' but I cant
find any example in the ads.

Anyone got an idea how -multitouch- interaction is being utilised in
applications on the phone?

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
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6 Jun 2007 - 11:33am
Tracy Boyington
2007

I think it's used to zoom in on websites.

~~~~~
Tracy Boyington tracy_boyington at okcareertech.org
Oklahoma Department of Career & Technology Education
Stillwater, OK http://www.okcareertech.org/cimc

>>> pauric <radiorental at gmail.com> 06/06/07 11:17 AM >>>
Question, the iPhone specs tout the feature 'multitouch' but I cant
find any example in the ads.

Anyone got an idea how -multitouch- interaction is being utilised in
applications on the phone?

6 Jun 2007 - 11:50am
.pauric
2006

here's the ad containing web browsing Tracy, no sign of multi, just
plain old fashioned Singletouch(tm)
http://www.apple.com/iphone/ads/ad2/

I'm having a little trouble thinking what in earth I could do that
would be enhanced using both my thumbs.

Oh wait, iPhone reviews. Two Thumbs -gesture up-

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
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6 Jun 2007 - 12:24pm
Prachi Pundeer
2007

Not necessarily two thumbs of course. But yes you can use a finger and thumb
of the same hand and pinch them together to shrink an image or widen to
stretch it and expand.

On 6/6/07, pauric <radiorental at gmail.com> wrote:
>
> here's the ad containing web browsing Tracy, no sign of multi, just
> plain old fashioned Singletouch(tm)
> http://www.apple.com/iphone/ads/ad2/
>
> I'm having a little trouble thinking what in earth I could do that
> would be enhanced using both my thumbs.
>
> Oh wait, iPhone reviews. Two Thumbs -gesture up-
>
>
> . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> Posted from the new ixda.org
> http://beta.ixda.org/discuss?post=16904
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://listguide.ixda.org/
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> Home ....................... http://ixda.org/
> Resource Library ........... http://resources.ixda.org
>

6 Jun 2007 - 12:26pm
Prachi Pundeer
2007

Check this one too.
http://www.vasanth.in/2007/04/18/HaptiTouchIPhoneLikeMultitouchWhichFeelsReal.aspx

On 6/6/07, Prachi Pundeer <prachi.pundeer at gmail.com> wrote:
>
> Not necessarily two thumbs of course. But yes you can use a finger and
> thumb of the same hand and pinch them together to shrink an image or widen
> to stretch it and expand.
>
> On 6/6/07, pauric <radiorental at gmail.com> wrote:
> >
> > here's the ad containing web browsing Tracy, no sign of multi, just
> > plain old fashioned Singletouch(tm)
> > http://www.apple.com/iphone/ads/ad2/
> >
> > I'm having a little trouble thinking what in earth I could do that
> > would be enhanced using both my thumbs.
> >
> > Oh wait, iPhone reviews. Two Thumbs -gesture up-
> >
> >
> > . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
> > Posted from the new ixda.org
> > http://beta.ixda.org/discuss?post=16904
> >
> >
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > List Guidelines ............ http://listguide.ixda.org/
> > List Help .................. http://listhelp.ixda.org/
> > (Un)Subscription Options ... http://subscription-options.ixda.org/
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> > Questions .................. lists at ixda.org
> > Home ....................... http://ixda.org/
> > Resource Library ........... http://resources.ixda.org
> >
>
>

6 Jun 2007 - 1:17pm
Tracy Boyington
2007

Not in the ads, but I thought I remembered it from Steve Jobs'
announcement/demo (at MacWorld? dunno, I've slept since then). No one
else does?

~~~~~
Tracy Boyington tracy_boyington at okcareertech.org
Oklahoma Department of Career & Technology Education
Stillwater, OK http://www.okcareertech.org/cimc

>>> pauric <radiorental at gmail.com> 06/06/07 11:50 AM >>>
here's the ad containing web browsing Tracy, no sign of multi, just
plain old fashioned Singletouch(tm)
http://www.apple.com/iphone/ads/ad2/

6 Jun 2007 - 1:13pm
.pauric
2006

Prachi, I tried (virtually) stretch open something the size of a 1cm
sqr icon and as well as feeling awkward it wouldnt work without my
fingernail touching the screen. If the iPhone is using the same
capacitive tech as the iPod, it wont detect your fingernail.

I guess the iPhone is multitouch capable but maybe not enabled as it
doesnt work that well on a small form factor screen.

Could you highlight the part of the video you linked which demos
multitouch, I couldnt see it - thanks! (great video!)

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://beta.ixda.org/discuss?post=16904

6 Jun 2007 - 2:11pm
.pauric
2006

Tracy - pinch/stretch in the photoview. My bad (o;
http://www.youtube.com/watch?v=YgW7or1TuFk&mode=related&search=

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://beta.ixda.org/discuss?post=16904

6 Jun 2007 - 3:53pm
Will Parker
2007

On Jun 6, 2007, at 11:13 AM, pauric wrote:

> Prachi, I tried (virtually) stretch open something the size of a 1cm
> sqr icon and as well as feeling awkward it wouldnt work without my
> fingernail touching the screen. If the iPhone is using the same
> capacitive tech as the iPod, it wont detect your fingernail.

This isn't directly related to the iPhone UI design, but in any GUI
design where it's possible or necessary to resize an object to be
quite small, I'd start thinking about building in affordances to keep
the manipulable area large enough to use with whatever pointing
devices are available.

In the case you describe, I'd try to design the active area for a
given object to be no smaller than fat forefinger plus fat thumb
(+10% of whatever I estimate for the former). Say 3cm squared minimum
physical control area, with something like auto-zoom to a different
logical scale when the object of interest gets too large or too small
to be viewed properly.

(The really interesting part would be sorting out how to signal the
state and size changes going up and down in scale.)

> I guess the iPhone is multitouch capable but maybe not enabled as it
> doesnt work that well on a small form factor screen.

"Hey, let's build something not used or required in this application,
and then apply it to this design problem." That doesn't sound at all
familiar. I wonder wha.... !

Oh -- wait! That's like the thing where you're thirsty and order a
drink via a multi-touch device, and then when the drink comes, the
multi-touch device asks you if you're feeling thirsty?

Yeah, the iPhone doesn't do that.

> Could you highlight the part of the video you linked which demos
> multitouch, I couldnt see it - thanks! (great video!)

For comparison, here's the link to the Macworld San Francisco keynote
- http://events.apple.com.edgesuite.net/j47d52oo/event/

Alternatively, it's available as a free and reasonably high-quality
movie in iTunes - http://phobos.apple.com/WebObjects/MZStore.woa/wa/
viewPodcast?id=212293773&s=143449&i=13433123

The latter is a 1.2 GB download, but it offers the advantage of being
able to scrub back and forth to catch specific points.

You see one instance with multi-touch zoom with a photo starting
about 59 minutes in. The gesture is the intuitive two-finger pinch or
spread you'd expect from any multi-touch device.

I thought there was other examples in the later sections describing
web browsing and Google Maps, but on review, no. However, I'll point
out that both of these apps appear to be optimized for auto-zoom on a
well-defined area of interest using single taps.

So. Only one multi-touch example in the official demo. Does that mean
it's not part of the design? No. It means that with the apps and
functions demo'd, in a beta release, there are minimal uses for multi-
touch.

Given that Apple has had five additional months to work on both the
iPhone apps and the OS they run on, it would seem imprudent to
presume they haven't added functionality. In roughly 22 days, we'll
see if the same zoom function works in Google Maps and whatever the
iPhone uses for photo capture. We'll also see if there are gestures
for crop, rotate, targeted application of filters, etc.

- Will

Will Parker
wparker at ChannelingDesign.com

“I wish developing great products was as easy as writing a check. If
that were the case, then Microsoft would have great products.” -
Steve Jobs

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