""You could go to the site looking for Star Wars items and get the same
results as you'd have had in 1999 - a thousand results all sorted by
what auction is closing first," said Mark Mahaney, an analyst with
Citigroup. "Are you looking for a Star Wars pendant? Poster? DVD? It
doesn't matter. You'll see everything."
And so...they're saying that people actually navigate eBay through the
Interesting. It would never occur to me to do that, but I'm also a
long-term eBay user, and after the listings for my favorite collectible
dinnerware pattern got to more than 1000 (which they did within about
three months of my becoming a user), I started building and bookmarking
queries. But I'm a collector and so maybe my behavior is different
from a casual buyer.
That said, based on my own use patterns: the first thing I'd do to fix
eBay is to put search front-and-center and make it easier for people to
learn how to build intelligent queries.