One sheeter help with persona

22 Jun 2007 - 2:26pm
7 years ago
5 replies
863 reads
tdellaringa
2006

Hi folks,

I'm working on a one-sheeter (http://www.iaonesheeters.com/iaonesheeters.asp)
for Personas. I having a bit of trouble writing the "who uses them" section.
Personas can be pretty much used by everyone, from business owners to
marketers to testers. I need a couple of concise paragraphs to suggest that
in an informative way but I keep striking out (must be Friday)! Maybe a
couple of specific examples would help. Anyone have any ideas?

Tom

Comments

22 Jun 2007 - 2:34pm
Jack L. Moffett
2005

So you need personas to explain who uses personas? ;)

Sorry, that wasn't very helpful. You're right—must be Friday.

Jack

On Jun 22, 2007, at 3:26 PM, Tom Dell'Aringa wrote:

> Hi folks,
>
> I'm working on a one-sheeter (http://www.iaonesheeters.com/
> iaonesheeters.asp)
> for Personas. I having a bit of trouble writing the "who uses them"
> section.
> Personas can be pretty much used by everyone, from business owners to
> marketers to testers. I need a couple of concise paragraphs to
> suggest that
> in an informative way but I keep striking out (must be Friday)!
> Maybe a
> couple of specific examples would help. Anyone have any ideas?
>
> Tom
> ________________________________________________________________
>

Jack L. Moffett
Interaction Designer
inmedius
412.459.0310 x219
http://www.inmedius.com

Things should be as simple as possible,
but no simpler.

- Albert Einstein

22 Jun 2007 - 3:34pm
louie1
2007

I have been in a month long process of developing user personas for my
company. Through our many interviews we have been able to define
several primary personas, and a few secondary personas, from those
who are actually using the application. It is important to remember
that a user persona identifies who a person/group is who have unique
needs and goals that should be met through good IA, UI, text and
graphics. And, these goals will hopefully align with business goals.

Just remember, a "user persona" should not be confused with a
"buyer persona", ie; one that identifies the buyers of the products
and their goals and is used to determine feature sets. Nor should it
be the "marketing persona" that is looking at market segmentation
and business opportunity within a certain sector.

Hope that helps.
Cheers,
Laura

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Posted from the new ixda.org
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22 Jun 2007 - 9:17pm
Josh Seiden
2003

Sorry to respond so late. I would say that they are used primarily by
interaction desginers and other UX professionals to help create,
communicate, and validate design concepts. They have a secondary audience
when UX people employ them to communicate design concepts.

This may be an oversimplification--but then again, it's for a one-sheet.

JS

22 Jun 2007 - 7:12pm
Leah Buley
2007

Hi Tom,

I am so excited that you're writing this one sheeter!

Here are some ways that I've seen personas used. This represents a mostly
innie perspective, so others on the list might have more to add.

PRODUCT MANAGERS -- use them to confirm with high-level business
stakeholders that everyone is agreed on the product's users and their goals
(meanwhile stealthily building understanding and buy-in for UCD
methodologies).

CUSTOMER INSIGHTS RESEARCHERS -- use them to build or supplement customer
segmentation models. use them as the basis for deeper research into
particular personas or segments (focus groups, web analytics, etc.).

* Regarding the above and Laura's caution around differentiating user
personas from buyer personas and research personas, she's right, often a
company will have multiple persona models. In my case, though, I've actually
seen a lot of sharing between these groups and alignment around a core set
of personas. In the case I'm thinking of, the different group's personas
ended up having different names, but the profiles were fundamentally
clustered around the same types of goals and behaviors.*

VENDORS & PARTNERING AGENCIES -- use them to quickly ramp and start
designing, or to leverage a core set of personas and provide extra services
on top of that. (I hear about this type of thing more and more. I think a
lot of companies are starting to establish robust personas that they can
reference internally and share with vendors to make sure that everyone they
work with is operating from a common idea of the user they're trying to
satisfy.)

IAs/INTERACTION DESIGNERS -- kind of obvious (but most important of all!),
we use them to write scenarios and tasks, and to produce wicked good
designs.

By the way, if anybody else is interested in adding to the fledgling one
sheeter library, please let me know. Here are some topics (by no means
exhaustive) that it would be great to have one sheeters for.

- Patterns
- Competitive Analysis
- Functional Specifications
- Paper Prototype
- Click-Through Prototype
- Ethnographic Research/Interviews
- Site Map
- Content Inventory
- Process Diagram/Task Flow

Leah

23 Jun 2007 - 10:22am
Helen Killingbeck
2005

I would add from my own experience of sitting in the tech side of a
business, that they are used by technical systems analysts, business system
analysts and developers in technical design sessions.

Helen

On 6/22/07, Leah Buley <leahbuley at gmail.com> wrote:
>
> Hi Tom,
>
> I am so excited that you're writing this one sheeter!
>
> Here are some ways that I've seen personas used. This represents a mostly
> innie perspective, so others on the list might have more to add.
>
>
> PRODUCT MANAGERS -- use them to confirm with high-level business
> stakeholders that everyone is agreed on the product's users and their
> goals
> (meanwhile stealthily building understanding and buy-in for UCD
> methodologies).
>
>
> CUSTOMER INSIGHTS RESEARCHERS -- use them to build or supplement customer
> segmentation models. use them as the basis for deeper research into
> particular personas or segments (focus groups, web analytics, etc.).
>
> * Regarding the above and Laura's caution around differentiating user
> personas from buyer personas and research personas, she's right, often a
> company will have multiple persona models. In my case, though, I've
> actually
> seen a lot of sharing between these groups and alignment around a core set
> of personas. In the case I'm thinking of, the different group's personas
> ended up having different names, but the profiles were fundamentally
> clustered around the same types of goals and behaviors.*
>
>
> VENDORS & PARTNERING AGENCIES -- use them to quickly ramp and start
> designing, or to leverage a core set of personas and provide extra
> services
> on top of that. (I hear about this type of thing more and more. I think a
> lot of companies are starting to establish robust personas that they can
> reference internally and share with vendors to make sure that everyone
> they
> work with is operating from a common idea of the user they're trying to
> satisfy.)
>
>
> IAs/INTERACTION DESIGNERS -- kind of obvious (but most important of all!),
> we use them to write scenarios and tasks, and to produce wicked good
> designs.
>
>
> By the way, if anybody else is interested in adding to the fledgling one
> sheeter library, please let me know. Here are some topics (by no means
> exhaustive) that it would be great to have one sheeters for.
>
> - Patterns
> - Competitive Analysis
> - Functional Specifications
> - Paper Prototype
> - Click-Through Prototype
> - Ethnographic Research/Interviews
> - Site Map
> - Content Inventory
> - Process Diagram/Task Flow
>
>
> Leah
> ________________________________________________________________
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