They call this an alignment diagram. Once they modeled the users thoughts
about movie going up top, they then aligned the proposed functionality of
the system to those models.
So the question(s) are:
1. Do any of you actually do this? If so, how helpful was it?
2. Would this only be helpful for a web application as opposed to a
marketing site that merely generates leads?
3. I still wonder if you are doing personas, how much extra bang for the
buck you are getting with this method. I realize they are different of
course, but I think the segmentation of your personas would give you similar
insights to this kind of alignment mapping...no?