Research on utilization of pop-up blockers

12 Jul 2007 - 3:33pm
7 years ago
1 reply
750 reads
Dante Murphy
2006

Does anyone have or know where I could find any quantitative research on
the utilization of pop-up blockers?

Specifically, I'm trying to make the case to a client that their pop-ups
might be blocked by:

- The visitor's ISP

- The visitor's browser, either by default or by a
user-selected setting

- A browser plug-in

Any numbers that speak to any of these claims would be greatly
appreciated.

Thanks,

Dante

_______________________________________________________

Dante Murphy | Director of Information Architecture

D I G I T A S H E A L T H | www.digitashealth.com
<http://www.digitashealth.com/>

Comments

12 Jul 2007 - 4:47pm
Will Parker
2007

On Jul 12, 2007, at 1:33 PM, Dante Murphy wrote:

> Does anyone have or know where I could find any quantitative
> research on
> the utilization of pop-up blockers?
>
>
>
> Specifically, I'm trying to make the case to a client that their
> pop-ups
> might be blocked by:
>
> - The visitor's ISP
>
> - The visitor's browser, either by default or by a
> user-selected setting
>
> - A browser plug-in
>
> Any numbers that speak to any of these claims would be greatly
> appreciated.
>

This isn't going to be scientific, just a personal rant.

First, trust in Google - do a search on the phrase 'browsers with
built-in pop-up blockers' (no quote marks).

The most immediately interesting hit from that search:

http://www.justis.com/support/faq-pop-up-blockers.html

IE6 & IE7 both feature built-in blockers. There's around 80-85% of
the user base.
Firefox Windows also. There's another 8-10%.
Safari Mac and Windows, plus Firefox Mac. Another 5-8%.
(best guess numbers - you get to fill in with more reliable survey
results)

We're already down to single digits for our audience of people who
might not actually have a browser that doesn't feature a popup
blocker, and most of those are the kind of people who are too tight-
fisted or clueless to upgrade from Windows 98.

Now we have to start adding back the people who have a modern browser
with popup blocker and who have just enough savvy to turn said
blocker off for some incomprehensible reason and then not get peeved
enough to turn it back on. What's that percentage going to be? One or
two percent? And is this your company's preferred target audience?

Frankly, I'd just point out the market share for browsers that come
with built-in popup blockers and point out that this is a clue that
popups are considered rude and annoying, and have been considered so
for long enough that both developers and users of browsers rely on them.

- Will

Will Parker
wparker at ChannelingDesign.com

“I wish developing great products was as easy as writing a check. If
that were the case, then Microsoft would have great products.” -
Steve Jobs

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