(event) Workshop: "The Taming of the New - Larry Keeley on Innovation" Tuesday, Sept. 18, Seattle
1 Aug 2007 - 9:40am
Klein Info Design
"The Taming of the New - Larry Keeley on Innovation" Tuesday, Sept. 18,
In this workshop sponsored by Puget Sound SIGCHI, Larry Keeley of the Doblin
Group will explain the emerging disciplines of innovation and how they apply
to you and your business. Larry will describe how to systematically boost
your innovation success rates to 35%-70%. The norm today is an incredibly
low 4% rate.
He will explain how to identify the many surprising, counter-intuitive myths
and lore that undermine innovation efforts-and how to adopt methods and
logic that can shift innovation from a vague hope to a deep competence.
Learn how the success of the iPod illustrates the value of innovating
across several types of innovation simultaneously, and the importance of
effective customer-centered methods.
The Board Room at One Union Square, downtown Seattle, WA
$400 early bird (before Aug. 18th)
$200 early bird student (50% or more in degree/certificate program - before
$500 regular pricing (starting Aug. 18th)
Includes continental breakfast and lunch.
About Larry Keeley
Larry Keeley is co-founder and president of the Doblin Group in Chicago.
Larry has worked with a wide variety of pioneering enterprises since 1979,
among them firms like Aetna, Apple, Citigroup, ExxonMobil, Hallmark,
McDonald's, Motorola, Pfizer, Steelcase, Texas Instruments and Zurich
Financial Services. Larry is a board member for the Institute of Design at
Illinois Institute of Technology, where he also teaches graduate design
strategy classes. He is a lecturer in innovation at Kellogg and University
of Chicago and at many executive education programs. He has been featured
in Business Week and Fast Times.
About Puget Sound SIGCHI
Puget Sound Special Interest Group on Computer-Human Interaction (SIGCHI) is
a non-profit, local SIG chapter of the Association of Computing Machinery
serving the Puget Sound region's interface design, usability, and research