Seeking reports/data/studies showing user reaction to no content

13 Aug 2007 - 11:43am
7 years ago
2 replies
676 reads
mary keitelman
2006

We have a customer who wants to go live with a website that has links that go to non-existent content. Target audience is very busy, highly educated professionals. Can anyone point me to reports or studies that would show what happens when a site promises content but does not deliver, and does not even have a reference telling those users content will go live in some expected timeframe?thanks in advance,Mary Keitelman
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Comments

13 Aug 2007 - 12:18pm
bminihan
2007

Tell them to meet you at a restaurant that doesn't exist. That might help get the point across...

Otherwise, Jakob Nielsen may have written an alertbox awhile back on "disappointing users" and setting expectations you can't meet...

- Bryan
http://www.bryanminihan.com

---- mary keitelman <mkeitelman at hotmail.com> wrote:
>
> We have a customer who wants to go live with a website that has links that go to non-existent content. Target audience is very busy, highly educated professionals. Can anyone point me to reports or studies that would show what happens when a site promises content but does not deliver, and does not even have a reference telling those users content will go live in some expected timeframe?thanks in advance,Mary Keitelman
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13 Aug 2007 - 9:11pm
Elizabeth Buie
2004

At 1:18 PM -0400 8/13/07, <bjminihan at nc.rr.com> wrote:

>Tell them to meet you at a restaurant that doesn't exist.

I like it. :-)

>Otherwise, Jakob Nielsen may have written an alertbox awhile back on "disappointing users" and setting expectations you can't meet...

Some years ago Michael Levi and Frederick Conrad adapted Nielsen's general
software usability heuristics for the Web. They added one to address just
this topic, and called it "Don't lie to the user." See

http://stats.bls.gov/ore/htm_papers/st960160.htm#Sidebar%207

Elizabeth

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