Silicon Valley IxDA Meeting, September 19, at Yahoo! Sunnyvale

23 Aug 2007 - 10:30pm
946 reads

Please join us at the next Silicon Valley IxDA meeting, on September 19,
2007. We are very pleased to announce that Kim Goodwin and Nate Fortin of
Cooper will give a talk on:

Where Usability Meets Desirability: Visual Design with Personas and Goals

Visual design contributes to usability by clarifying hierarchy and
relationships, making type more readable, and making screens less
cluttered. It enhances desirability by appealing to our aesthetic sense
and emotions. In spite of its importance, though, few practitioners have
the tools to integrate visual design with interaction design processes or
to help stakeholders evaluate visual design based on objective criteria.
Cooper’s Kim Goodwin and Nate Fortin will discuss how field research,
personas, and requirements provide effective means for doing so. Specific
topics will include:

* Why it’s ideal to have team members dedicated to either interaction
design or visual design.

* How minor adjustments to interaction design personas can help designers
guide, assess, and communicate about visual design and brand choices.

* How using research and personas to develop a set of visual design
requirements can give designers and stakeholders more objective assessment
criteria and help them build consensus.

* How visual design requirements help designers develop visual style
studies and guide stakeholders in selecting an appropriate direction.

* How iteration, continual reduction, and collaboration among disciplines
can form a coherent visual system.

Kim Goodwin, VP Design & General Manager, Cooper

Kim has been a major contributor to the development of Cooper’s
Goal-Directed Design methods and is primarily responsible for the
curriculum of its respected Cooper U courses. Kim has been a popular
instructor at full-day CHI tutorials, UIE’s national conferences, and
numerous other events.

Nate Fortin, Director of Visual Design & Branding, Cooper

As head of Cooper’s visual design discipline for the past five years, Nate
has played a critical role in developing an approach to visual design that
is as rigorous as Cooper’s interaction design methods. Nate was closely
involved in the development of Cooper’s two-day visual interface design
course and has been a popular Cooper U instructor.

Date & Time:
Wednesday, September 19, 2007
7:00-7:30 pm--Socializing
7:30-9:30 pm--Program

701 First Avenue
Sunnyvale, California 94089
Room: To be announced

For more information, go to:

For directions, go to:

Co-sponsors of this event:

* IxDA (Interaction Design Association) Silicon Valley Face to Face

Pabini Gabriel-Petit
Principal User Experience Architect
Spirit Softworks LLC
pabini at

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