Serendipity and Design (Was Art or (Rocket) Science)

24 Aug 2007 - 6:41pm
6 years ago
1 reply
459 reads
Kevin Silver1
2006

On Aug 24, 2007, at 5:07 PM, David Malouf wrote:
> Design is emotional and irrational and guided by gut.

I don't necessarily believe that "Design is emotional and irrational
and guided by gut." But, this does bring up an interesting point or
question: How much of design is serendipitous?

For instance, I was just working on a visual treatment for a website
for a pro-bono client (i get to have some fun instead of the hired
graphic designer gun), and while messing around with a potential
photo for the banner, I hit the watercolor filter and without any
tweaking it picked up hints of the clients main logo color: purple.
I didn't intend for his to happen it just did. Everything else fell
right into place after that.

How much of what we do is guided by chance? You just bump into the
perfect solution. Does your internal design process allow for that
type of discovery? Is this why we should try to sketch and iterate?
Or create prototypes?

Maybe this is what Dave means by irrational? Design just happens?

Kevin

Kevin Silver
Clearwired Web Services

10899 Montgomery, Suite C
Albuquerque, NM 87109

office: 505.217.3505
toll-free: 866.430.2832
fax: 505.217.3506

e: kevin at clearwired.com
w: www.clearwired.com

Comments

24 Aug 2007 - 8:30pm
Dave Malouf
2005

I like the notion of serendipitous and I agree that it plays a big
piece in all this. I would suggest that a good design process actual
allows for and encourages serendipity as opposed to stifling it as
trite or non-serious.

Brainstorming is about serendipity and the unexpected idea that just
fits. So does game play, and relaxed channels of cooperation.

But that being said I think serendipity explores part of the
irrationalism I was expressing but doesn't adress the emotional side.
I do believe that we as designers tap our own emotions and empathy for
others. But we also think about eliciting emotion in others in fact
emotion is a big part off the solutions we deploy.

- Dave

David Malouf
dave at synapticburn.com
http://synapticburn.com
http://beta.ixda.org
(Sent from my iPhone)

On Aug 24, 2007, at 7:41 PM, Kevin Silver <kevin at clearwired.com> wrote:

> On Aug 24, 2007, at 5:07 PM, David Malouf wrote:
>> Design is emotional and irrational and guided by gut.
>
>
> I don't necessarily believe that "Design is emotional and irrational
> and guided by gut." But, this does bring up an interesting point or
> question: How much of design is serendipitous?
>
> For instance, I was just working on a visual treatment for a website
> for a pro-bono client (i get to have some fun instead of the hired
> graphic designer gun), and while messing around with a potential
> photo for the banner, I hit the watercolor filter and without any
> tweaking it picked up hints of the clients main logo color: purple.
> I didn't intend for his to happen it just did. Everything else fell
> right into place after that.
>
> How much of what we do is guided by chance? You just bump into the
> perfect solution. Does your internal design process allow for that
> type of discovery? Is this why we should try to sketch and iterate?
> Or create prototypes?
>
> Maybe this is what Dave means by irrational? Design just happens?
>
> Kevin
>
> Kevin Silver
> Clearwired Web Services
>
> 10899 Montgomery, Suite C
> Albuquerque, NM 87109
>
> office: 505.217.3505
> toll-free: 866.430.2832
> fax: 505.217.3506
>
> e: kevin at clearwired.com
> w: www.clearwired.com
>
>
>
>

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