[PLUG] Adaptive Path's MX East; Early Bird Ends in One Week

6 Sep 2007 - 3:37am
891 reads
Peter Merholz


Adaptive Path's upcoming conference, MX East, focuses on what it
takes to deliver great experiences. It takes place October 21-23, in
a retreat-like setting just 30 minutes from the Philadelphia airport.


This event bridges the gap between conferences that address the big
vision of design and strategy, and conferences that focus on form-
making and methods. There's a great lineup of industry leaders,

- Joshua Wesson, CEO, Best Cellars
- Mark Jones, Service Design Director, IDEO
- Ryan Armbruster, SPARC Innovation Program, Mayo Clinic
- Khoi Vinh, Design Director, The New York Times
- Irene Au, Director of User Experience, Google
- Lou Carbone, Principal, Experience Engineering
- Scott Berkun, industry analyst, author of _The Myths of Innovation_
- Chris Conley, Principal, Gravity Tank
- Sara Ulius-Sabel, Design Manager, Whirlpool
- Margaret Hanley, Design Manager, formerly of the BBC

Attendees will walk away with a concrete appreciation of successful
approaches to design and innovation, understanding better:
- managing up, thus getting sponsorship at the highest levels
- managing down, getting your teams to produce great work
- coordinating across disciplines, departments, and even companies
- how to bring emotional resonance to the experiences you deliver
- the secrets of innovation
- ways to meaningfully measure success

You can hear some presentations from our first MX event, which sold
out, here:

Early Bird registration ends September 14, after which the fee
increases by $200.

Use promotional code IXDA and receive an additional 15% off the total
registration fee (including lodging).


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