[PLUG] Adaptive Path's MX East; Early Bird Ends in One Week

IxDA-ers--

Adaptive Path's upcoming conference, MX East, focuses on what it
takes to deliver great experiences. It takes place October 21-23, in
a retreat-like setting just 30 minutes from the Philadelphia airport.

http://www.adaptivepath.com/events/2007/oct/

This event bridges the gap between conferences that address the big
vision of design and strategy, and conferences that focus on form-
making and methods. There's a great lineup of industry leaders,
including:

- Joshua Wesson, CEO, Best Cellars
- Mark Jones, Service Design Director, IDEO
- Ryan Armbruster, SPARC Innovation Program, Mayo Clinic
- Khoi Vinh, Design Director, The New York Times
- Irene Au, Director of User Experience, Google
- Lou Carbone, Principal, Experience Engineering
- Scott Berkun, industry analyst, author of _The Myths of Innovation_
- Chris Conley, Principal, Gravity Tank
- Sara Ulius-Sabel, Design Manager, Whirlpool
- Margaret Hanley, Design Manager, formerly of the BBC

Attendees will walk away with a concrete appreciation of successful
approaches to design and innovation, understanding better:
- managing up, thus getting sponsorship at the highest levels
- managing down, getting your teams to produce great work
- coordinating across disciplines, departments, and even companies
- how to bring emotional resonance to the experiences you deliver
- the secrets of innovation
- ways to meaningfully measure success

You can hear some presentations from our first MX event, which sold
out, here:
http://www.itconversations.com/series/ap.html

Early Bird registration ends September 14, after which the fee
increases by $200.

Use promotional code IXDA and receive an additional 15% off the total
registration fee (including lodging).

--peter