Reminder: Silicon Valley IxDA Meeting, Wednesday, September 19, at Yahoo! Sunnyvale
19 Sep 2007 - 2:57am
Please join us Wednesday night at the Silicon Valley IxDA meeting. Kim
Goodwin and Nate Fortin of Cooper will give a talk on: "Where Usability
Meets Desirability: Visual Design with Personas and Goals"
Visual design contributes to usability by clarifying hierarchy and
relationships, making type more readable, and making screens less cluttered.
It enhances desirability by appealing to our aesthetic sense and emotions.
In spite of its importance, though, few practitioners have the tools to
integrate visual design with interaction design processes or to help
stakeholders evaluate visual design based on objective criteria. Cooper's
Kim Goodwin and Nate Fortin will discuss how field research, personas, and
requirements provide effective means for doing so. Specific topics will
* Why it's ideal to have team members dedicated to either interaction design
or visual design.
* How minor adjustments to interaction design personas can help designers
guide, assess, and communicate about visual design and brand choices.
* How using research and personas to develop a set of visual design
requirements can give designers and stakeholders more objective assessment
criteria and help them build consensus.
* How visual design requirements help designers develop visual style studies
and guide stakeholders in selecting an appropriate direction.
* How iteration, continual reduction, and collaboration among disciplines
can form a coherent visual system.
Kim Goodwin, VP Design & General Manager, Cooper
Kim has been a major contributor to the development of Cooper's
Goal-Directed Design methods and is primarily responsible for the curriculum
of its respected Cooper U courses. Kim has been a popular instructor at
full-day CHI tutorials, UIE's national conferences, and numerous other
Nate Fortin, Director of Visual Design & Branding, Cooper
As head of Cooper's visual design discipline for the past five years, Nate
has played a critical role in developing an approach to visual design that
is as rigorous as Cooper's interaction design methods. Nate was closely
involved in the development of Cooper's two-day visual interface design
course and has been a popular Cooper U instructor.