NYC-UPA Oct 16 Event: Eye-Tracking for Usability

28 Sep 2007 - 1:42pm
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Joy Zigo

NYC Usability Professionals Association presents:

Eye-Tracking for Usability Testing

Seeing what people do and hearing what they say is the heart of usability
research. But what's the brain doing? Nielsen Norman Group used eye-tracking
technology to watch hundreds of people's eyes as they used the Web, doing a
plethora of different tasks and using different websites. Seeing exactly
what the user is looking at – and not looking at – is like getting to sneak
into his brain for a little while. Kara Pernice Coyne will discuss how she
conducted this research and present some of the findings from it. She is the
co-author with Jacob Nielsen of the upcoming book, Eyetracking Web

Speaker: Kara Pernice Coyne, Director of Research, Nielsen Norman

Date: Tuesday, Oct 16, 2007

Registration: 6:00pm (refreshments served)

Presentation: 6:30pm to 8:00pm (includes Q&A)

Networking: 8:00pm to 8:30pm

Dinner at a nearby restaurant: 8:30pm to whenever
(participants pay for their own dinner)

Location: To be announced

Cost: NYC-UPA members: $10

Non-members: $20

Non-members with 1 year membership: $25

Full-time students: $5 (students please provide
valid ID)


Please purchase a guaranteed ticket at the event
registration site:

Prepayment is refundable until noon Oct 18,
2007 by sending a request to RSVP at

In addition, your ticket is transferable on or
before Oct 15, 2007 by sending a request to RSVP at You must notify
us, and get a confirmation, of this transfer or it will not be valid.

No NYC-UPA memberships can be purchased at the door
but they can be purchased on the event registration Web site.

Seats are limited and reservations are first come,
first served. We advise you to register early as previous events have sold
out and we had to turn people away.

About the speaker:

Coyne heads the NN/g's East Coast operations. She has more than 14 years of
experience in evaluating usability in the areas of collaboration, document
management, graphics and multimedia, database design, and handheld devices.

More recently, she has studied more consumer-oriented products such as
digital cameras, cell phones, and cappuccino makers. She has also been a
user interaction designer for products ranging from Web calendar
applications, to dictation devices for radiologists, to server monitoring

Before joining NN/g she established successful programs at Lotus
Development, Iris Associates (an IBM subsidiary), and Interleaf. Coyne has
been involved in planning and designing state-of-the-art usability labs and
has conducted hundreds of lab studies;, many remote studies, field studies,
and surveys. She may be best known for practicing and championing the use of
video in usability, as a tool for analyzing, presenting, and teaching.

Coyne chaired the Usability Professionals' Association 2000 and 2001
conferences, and served as 2002 conference advisor. She holds an M.B.A. from
Northeastern University and a B.A. from Simmons College.

For more information and to register, visit Web site:


Our Mission

The NYC chapter of the Usability Professionals' Association (UPA) seeks to
gather members of the marketing, design, technology and research communities
who share a common vision: creating websites, applications, and projects
that are compelling, intuitive and customer driven. By bringing together
professionals from different industries and disciplines and sharing our
collective experiences, the NYC UPA hopes to create a forum for learning and
professional growth in the New York City metropolitan (and tri-state) area.

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