Site to Store - Ship to store

4 Oct 2007 - 12:39pm
6 years ago
2 replies
811 reads
Kinjal
2006

I was wondering if there is any research -article etc... on Ship to Store or site to store option provided my many compmanies these days. Since more and more brick & mortar companies have started to include site to store or shop online and receive from store option(like linen n things, circuitcity, radio shack and walmart.com recently started), they are going to gain a lot by this new shopping experience. Since:
It saves buyer the time and they can select item, get online deal and not pay for shipping
Buyer can also check the product in store.
There is a chance of returning the product right away if needed.
And to companies once buyer comes to store they might buy couple of more items.
Are we going to see more and more companies adding such feature to their sites??? Is it really helpful to the company and the buyer??

Regards
Kinjal

____________________________________________________________________________________
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Comments

4 Oct 2007 - 8:38pm
Dante Murphy
2006

Kinjal-

I don't have any research at thand, but worked for the e-commerce provider for several of the sites you mentioned so I've seen the transition first hand. The service is becoming a commodity for providers, so it will definitely proliferate, and like you said, the advantages are obvious.

Dante

________________________________

From: discuss-bounces at lists.interactiondesigners.com on behalf of Kinjal
Sent: Thu 10/4/2007 1:39 PM
To: discuss at ixda.org
Subject: [IxDA Discuss] Site to Store - Ship to store

I was wondering if there is any research -article etc... on Ship to Store or site to store option provided my many compmanies these days. Since more and more brick & mortar companies have started to include site to store or shop online and receive from store option(like linen n things, circuitcity, radio shack and walmart.com recently started), they are going to gain a lot by this new shopping experience. Since:
It saves buyer the time and they can select item, get online deal and not pay for shipping
Buyer can also check the product in store.
There is a chance of returning the product right away if needed.
And to companies once buyer comes to store they might buy couple of more items.
Are we going to see more and more companies adding such feature to their sites??? Is it really helpful to the company and the buyer??

Regards
Kinjal

____________________________________________________________________________________
Tonight's top picks. What will you watch tonight? Preview the hottest shows on Yahoo! TV.
http://tv.yahoo.com/
________________________________________________________________
Welcome to the Interaction Design Association (IxDA)!
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4 Oct 2007 - 11:00pm
Casey Krub
2007

I used to work in the web group at a large US department store. This "order
online, pick-up in-store" topic was a very heated discussion for the last
couple of years. They tried offering the service for a few years and it was
determined to not be cost effective, so they stopped. ("Cost effective"
being measured by a whole mess of things, including perceived customer
perception gains, etc, etc).
I have since left the company, but believe that they are ramping up to try
offering the service again.

Also the WSJ ran an article a few months ago on this topic. It mentions the
services offered by Wal-Mart, Best Buy, Lowes and so on.

*Web Shoppers Find In-Store Pickup Isn't Always Instant Gratification*
*April 24th, 2007*
http://tinyurl.com/yohysq

There are so many aspects to this:
Is it purchase online and pick-up in store or reserve online and pick-up in
store? When does the customer pay?

Does the individual store keep the returned online merchandise items? Or
send items back where the purchase originated? Does the physical store hand
out a mail-in return label with items purchased in store?

Does the online store/warehouse keep merch mailed in for return from a
physical store, or send it back to the store.

Does the designated pick-up store cannibalize their own inventory to fulfill
the online order? Or do online orders come from a central location and are
shipped to the pick-up location and held for the customer. How does this
effect purchasing budgets?

Does the customer pick up the item in the same/similar dept area of the
store where the item would be found (Buy a coat online, pick up the coat in
the Coat Dept) or will all the "buy online pick-up in-store" items be held
at a customer service desk?

I could go on and on.... :)
It's pretty fascinating logistically.

Casey

On 10/4/07, Dante Murphy <dmurphy at digitashealth.com> wrote:
>
> Kinjal-
>
> I don't have any research at thand, but worked for the e-commerce provider
> for several of the sites you mentioned so I've seen the transition first
> hand. The service is becoming a commodity for providers, so it will
> definitely proliferate, and like you said, the advantages are obvious.
>
> Dante
>
> ________________________________
>
> From: discuss-bounces at lists.interactiondesigners.com on behalf of Kinjal
> Sent: Thu 10/4/2007 1:39 PM
> To: discuss at ixda.org
> Subject: [IxDA Discuss] Site to Store - Ship to store
>
>
>
> I was wondering if there is any research -article etc... on Ship to Store
> or site to store option provided my many compmanies these days. Since more
> and more brick & mortar companies have started to include site to store or
> shop online and receive from store option(like linen n things, circuitcity,
> radio shack and walmart.com recently started), they are going to gain a
> lot by this new shopping experience. Since:
> It saves buyer the time and they can select item, get online deal and not
> pay for shipping
> Buyer can also check the product in store.
> There is a chance of returning the product right away if needed.
> And to companies once buyer comes to store they might buy couple of more
> items.
> Are we going to see more and more companies adding such feature to their
> sites??? Is it really helpful to the company and the buyer??
>
> Regards
> Kinjal
>
>
>
> ____________________________________________________________________________________
> Tonight's top picks. What will you watch tonight? Preview the hottest
> shows on Yahoo! TV.
> http://tv.yahoo.com/
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://beta.ixda.org/guidelines
> List Help .................. http://beta.ixda.org/help
> Unsubscribe ................ http://beta.ixda.org/unsubscribe
> Questions .................. list at ixda.org
> Home ....................... http://beta.ixda.org <http://beta.ixda.org/>
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> List Guidelines ............ http://beta.ixda.org/guidelines
> List Help .................. http://beta.ixda.org/help
> Unsubscribe ................ http://beta.ixda.org/unsubscribe
> Questions .................. list at ixda.org
> Home ....................... http://beta.ixda.org
>

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