August 25, BayCHI East: It's More Than ROI

13 Aug 2004 - 1:46pm
1040 reads
Peter Merholz

[forgive the extreme cross-posting]

BayCHI East presents:

It's More Than ROI: Defining the business value of user-centered design

Wednesday, 25 August 2004

6:30 to 7:00
Tea, Coffee, Networking

7:00 to 8:30
Panel Discussion and Q&A

South Hall, room 110
U. C. Berkeley campus

There has been a lot of discussion about the ROI of usability and
user-centered design. Depending on your perspective, formal methods to
calculate ROI may be the next big thing or just a distracting myth.

This panel will focus on the real world today. Are companies using
formal ROI calculations to assess the value of improvements to the user
experience? If not, how are usability and design resources justified in
today's business climate? What can we learn from how other
practitioners are handling these issues today? Are better approaches on
the horizon?

Our panelists will bring perspectives from a variety of business

Jeff English
User Experience Manager, PeopleSoft
Jeff will discuss the objective and subjective ways that the User
Experience team provides value to customers, products, and to

Michael Ferguson
User Experience Analyst, Ask Jeeves, Inc.
Michael leads usability, ethnography, and sundry other forms of
research to help the Product Design team at Ask Jeeves address business
and user needs.

Scott Hirsch
Business Strategist, Adaptive Path
Scott recently published "Leveraging Business Value: How ROI Changes
User Experience," an in-depth report on how design teams are currently
valued within corporations.

Janice A. Rohn
Vice President User Experience, Internet Group, World Savings
(more info coming, please check the web site)

Robin Krieglstein
formerly Senior Design Manager & Senior Manager of the Usability Lab,
(more info coming, please check the web site)

Presented by:
BayCHI East, the East Bay "Birds of a Feather" group
of the San Francisco Bay Area ACM SIGCHI
Special Interest Group on Computer-Human Interaction

BayCHI East meetings are free and open to the public.

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