Amazon equates interaction design with aerial combat

23 Oct 2007 - 1:21pm
6 years ago
3 replies
496 reads
Becubed
2004

Just had to share this gem. A few minutes ago, I received one of Amazon's
digital junk mails. Here's a snippet:

"As someone who has purchased or rated books by Alan Cooper, you might like
to know that 'BRAVERY AWARDS FOR AERIAL COMBAT: Stories behind the award of
the CGM (Flying)' will be released on November 1, 2007."

Awesome, thanks Amazon! <Looks around forlornly for the semantic web. Now
where'd we put that thing...?>

Check my blog for a graphic of the actual email from Amazon:

http://www.chopsticker.com/

Comments

23 Oct 2007 - 1:31pm
Jens Meiert
2004

> "As someone who has purchased or rated books by Alan Cooper, you might
> like to know that 'BRAVERY AWARDS FOR AERIAL COMBAT: Stories behind
> the award of the CGM (Flying)' will be released on November 1, 2007."

A book on seduction might perfect that.

--
Jens Meiert
http://meiert.com/en/

25 Oct 2007 - 2:03pm
Kevin Fox
2005

The book in question was also written by Alan Cooper. Looks more like a data
normalization problem.

-Kevin Fox

On 10/23/07, Jens Meiert <jens.meiert at erde3.com> wrote:
>
> > "As someone who has purchased or rated books by Alan Cooper, you might
> > like to know that 'BRAVERY AWARDS FOR AERIAL COMBAT: Stories behind
> > the award of the CGM (Flying)' will be released on November 1, 2007."
>
> A book on seduction might perfect that.
>
> --
> Jens Meiert
> http://meiert.com/en/
>
>
>
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
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26 Oct 2007 - 7:15am
Alexander Baxevanis
2007

My current job has a lot to do with personalisation and recommendation
systems. No such algorithm that makes any non-trivial recommendations
will ever be 100% accurate. But then again, if a friend recommends you
something, is it always interesting for you? Probably not, but if you
tell your friend she will probably learn and try not to make the same
mistake.

That's exactly what I've learnt from user research, that people seem
to mind less when the computer is wrong if they have a way to express
their objections (and hopefully "train" the algorithm for better
results in the future). Unfortunately, Amazon doesn't seem to have a
quick link for rejecting recommendations (or if they do, it's
certainly not been prominent enough for me to notice).

Regards,
Alex

On 10/25/07, Kevin Fox <kevin at fury.com> wrote:
> The book in question was also written by Alan Cooper. Looks more like a data
> normalization problem.
>
> -Kevin Fox
>
>
> On 10/23/07, Jens Meiert <jens.meiert at erde3.com> wrote:
> >
> > > "As someone who has purchased or rated books by Alan Cooper, you might
> > > like to know that 'BRAVERY AWARDS FOR AERIAL COMBAT: Stories behind
> > > the award of the CGM (Flying)' will be released on November 1, 2007."
> >
> > A book on seduction might perfect that.
> >
> > --
> > Jens Meiert
> > http://meiert.com/en/
> >
> >
> >
> >
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > Unsubscribe ................ http://gamma.ixda.org/unsubscribe
> > List Guidelines ............ http://gamma.ixda.org/guidelines
> > List Help .................. http://gamma.ixda.org/help
> >
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>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
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> Unsubscribe ................ http://gamma.ixda.org/unsubscribe
> List Guidelines ............ http://gamma.ixda.org/guidelines
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