REMINDER - PhillyCHI Meeting with Dennis Schleicher - Tuesday, October 30, 2007

28 Oct 2007 - 2:14pm
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Dennis Schleicher & the Raiders of the Lost Glove Box: How
Anthropology and Web Design Go Together

Date: Tuesday, October 30th
Time: 6:00PM – 8:00PM
* Refreshments & socializing from 6:00PM – 6:30PM *
Location: Wu & Chen Auditorium, Levine Hall, University of Pennsylvania
Address: 3330 Walnut Street, Philadelphia, PA 19104
Please RSVP: phillyCHI at


In this presentation, Dennis will share some of his adventures using
anthropological tools to inform Information Architecture including
some fascinating insights uncovered from raiding people's glove boxes,
which directly drove the experience design of the Ford vehicles
owners' website. The presentation will help attendees begin to look at
Web Design through an anthropological lens, shedding new light on old
design problems.

Dennis will also discuss some of the cutting edge ideas and
methodologies recently presented at the EPIC2007, the premier
international event for practitioners of ethnographic work in industry
(not academic). In addition, he will speculate as to what might be
some near-term trends we all should take note of.


Mr. Schleicher is a Senior Information Architect at
in Baltimore Maryland. He has a background in business and industrial
anthropology and has been working awhile in the field of information
technology and culture. He later moved into Information Architecture
and found, to his surprise, that many anthropological tools and skills
were very useful to IA and Web design.


Messagefirst, Inc.
Messagefirst is Philadelphia-based design research consulting firm. We
work with companies to help them increase revenues, decrease costs,
and ultimately improve the user experience of their products or
services. Our goal-oriented data-driven design process improves
performance and creates compelling experiences that solve business
problems in a beautiful way. And unlike other consulting firms, we
don't just redesign products and service – we actually work with your
team to plan and implement the design solution.

To learn more about Messagefirst, please visit:

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