When those who know little about Usability offer Usability Services
30 Oct 2007 - 3:47pm
7 years ago
In the past few months I've run into quite a few designers, studios,
developers, etc. who have begun offering Usability services to their
clients. However after talking to them for a while it becomes clear that
they really don't know what Usability is (they've never conducted a
usability test, are unfamiliar with many common best practices, don't
have any training, and so on and so forth...). Instead it would seem
that they have picked up on the importance of usability and have
included it in their services to better promote themselves to clients.
I've also noticed that most of these individuals I've spoken to mistake
Usability for a set of logical conventions. Something like "button A
goes in the top left corner because thats where it would logically
go..." or "module B should look like this because most sites do it that
way..." They forget that while many usability best practices may
conform to logical thinking, the user's expectations are what matter and
if that differs from what you believe is logical, well... you need to
So I ask you: Is this the price we pay for growing popularity of
Usability and User-Centered Design?
Have you noticed other groups doing similar things?