11/8 Special Event: World Usability Day in New York

2 Nov 2007 - 8:29am
560 reads
Joy Zigo
2005

NYC Usability Professionals Association presents:

*World Usability Day in New York *

Here is the agenda for the World Usability Day event in NYC. Registration is
open. Please note that this 300 person event is expected to sell out. We
will not be taking walk-in registration on the day of the event. We
encourage you to pre-register early.

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* World Usability Day** **| NYC, 8 Nov 2007 *

*1 Chase Manhattan Plaza, 60th floor, NY, NY (Pre-registration required)*

* *

***Conference *

*12:30 – 1:00* *Registration & Opening Reception***

**

*1:00 – 1:05** Introduction to World Usability Day* *'07*
Mark Safire, *President, NYC UPA*

*1:05 – 1:50* *Delivering Stellar Customer Experiences*

Three Principles for Success: Learn how organizations sustain a long-term
competitive edge through user experience best practices.

Bruce Temkin, *VP - Principal Analyst, Forrester Research*

*1:50 – 2:50* *Reinforcing Brands With Every Interaction
*Leading interaction designers and producers discuss how key brand
attributes can be successfully delivered through every customer interaction
*–* online and off.

**

Moderated by Tammy Sachs, *CEO, Sachs Insights** *with panelists *including:
*

· Anthony S. Manson, *Managing Partner - eMarketing , Sudler &
Hennessey *

· Brandt Flomer, *Creative Director - Experience Strategy, R/GA*

· Bruce Temkin, *VP - Principal Analyst, Forrester Research*

· Stephen Gates, *Interactive Creative Director*, *Starwood Hotels &
Resorts Worldwide*

*2:50 – 3:15 * *Snack Break**
*Light Refreshments & Snacks sponsored by *Human Factors International*
*
**3:15 – 3:50* *Innovative Features: Triumphs & Tragedies **
*Examples of recent online interface techniques: good and not so good.

**

Tammy Sachs, *CEO, Sachs Insights
*
*3:50 – 4:50** The User Experience Process: How to Make It Work** *

*Leaders in User Experience across several industries discuss what has
worked – and what has not – in establishing user-centered design processes
within their organizations. *

**

*Moderated by** **Mark Safire, President , **NYC UPA** **with panelists
including:*

*· **Jose Coronado, Director of Usability, **ADP** *

· Kathleen Hoski, *Manager - Usability Research, Best Buy*

· Todd Toler, *Director of User Experience, J Wiley *

*· **Tushar Tanna, Former VP - Consumer Product Mgmt, **WebMD** *

*4:50 – 5:25** Persona Development: A Healthcare Case Study*

* ** April McGee, Project Director, **Human Factors International*

*5:25 – 5:30** Closing Comments & Raffle*

*5:30 – 6:30 Cocktail Reception

*

*Pre-register* at *nycupa20071108.eventbrite.com* . *Ticket sales online
close by 2 PM Wednesday November 7, 2007 ( the day before the event). *

For more information, visit us at *www.nycupa.org***

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*Our Mission*

The NYC chapter of the Usability Professionals' Association (UPA) seeks to
gather members of the marketing, design, technology and research communities
who share a common vision: creating websites, applications, and projects
that are compelling, intuitive and customer driven. By bringing together
professionals from different industries and disciplines and sharing our
collective experiences, the NYC UPA hopes to create a forum for learning and
professional growth in the New York City metropolitan (and tri-state) area.

*Share the Word*

PLEASE FORWARD this email to colleagues, clients, and friends to spread the
news about our organization. Send us any names and emails you would like
added to our mailing list at list at nycupa.org

*Newsletter Information*

To subscribe to the NYC UPA announcements list, email list at nycupa.org with
"subscribe" in the subject. You will receive a few emails per month with
announcements related to NYC UPA events and official business. To
unsubscribe, email list at nycupa.org with "unsubscribe" in the subject. We do
not disclose our emailing list to third parties.

For more information about the Usability Professionals Association (NYC
Chapter), go to http://www.nycupa.org/

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