Dayparting for newspaper sites

12 Nov 2007 - 8:27pm
289 reads
John Vollmer
2007

Hi Johan,

I remember the Seattle Times tried a rather aggressive approach to
dayparting, going as far as having a completely different design and
content mix during the day and at night. Here are several of their
posts that reference dayparting studies and speak to their particular
approach and experience:

Announcing dayparting:
http://blog.seattlepi.nwsource.com/buzz/archives/001308.html

Detailed look at each version of the site:
http://seattlepi.nwsource.com/help/dayparts.asp

Decision to end dayparting of the visual design/user experience:
http://blog.seattlepi.nwsource.com/buzz/archives/101185.asp

John Vollmer

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Posted from the new ixda.org
http://gamma.ixda.org/discuss?post=22414

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