User Ratings, Reviews and Recommendations Questions
27 Aug 2004 - 2:37pm
10 years ago
Hi all -
I'm looking for data and insights into UI issues related to user
ratings, recommendations and reviews of products services, travel
destinations, etc. (Epinions, Amazon, CNET, Yahoo! Movies,
Travelocity, etc.). I've attempted a literature review but not much
This topic covers alot of ground so here are a few things I'm interested in:
*What kind of symbols best communicate user ratings and what scale to
use (letter grades, 1-10, 1-5,
etc.)? Where to display the number of ratings and reviews? Issues with
displaying multiple types of ratings on the same page (user ratings
and expert ratings).
*Usability issues with ratings widgets: clickable stars, radio
buttons, slider bars, etc.
*How to display user reviews (link to reviews page, show samples with
link to full review, etc.).
*Ratings' form issues - completion rates, increasing quality of
reviews, required fields, preview and
*What should the confirmation page be? A "thank you" page with
navigation links or send back to the
Interested in any data, usability studies, anecdotes, or interesting
site examples you have to share. Send to me - I'll put together a
summary and post to the list. Merchant or expert ratings / reviews are
also of interest.