Placement of credit card logos

3 Dec 2007 - 3:03am
7 years ago
12 replies
1635 reads
Marianne Jensen
2007

I'm curious to know where others stand with regard to credit card logo
placement on an ecommerce site. We're of differing opinions here - one camp
believing that credit card logos are best placed straight on the home page,
right in the top - prominent placement - and have the statistics to
prove that there is an increase in conversion as a result of said placement.
The other camp comes from a design perspective, and believes that credit
card logos are aesthetically unpleasing to the overall design (cheapening
the look and feel) and that the credit card logos are better placed where
they are more contextually appropriate - that is - within an in-page
shopping cart box (which displays once an item has been added to the cart)
and on the shopping cart pages themselves.

Thoughts?

Marianne

Comments

3 Dec 2007 - 8:13am
bminihan
2007

I'd say web sites aren't like convenience stores (where you're likely to see
CC logos right on the front door): These days, credit cards are the most
common way to pay for something online (I'm generalizing, and know Paypal,
mail order and some other options exist), such that you shouldn't need to
"advertise" the fact that you accept credit cards, or which cards you
accept. It's a given, and people won't gain anything out of seeing them on
the home page.

The only "it depends" point I would make, is if you don't accept Visa,
Mastercard or Discover...like - if you only take Diner's Club (which would
be weird). Even then, I wouldn't put that on the home page, but probably on
the first step of the purchase process, as a warning.

In the spirit of "reduce the unnecessary as much as possible, wherever
possible, then reduce it some more", I'd nix them from the home page, and
only include them where needed: When asking for the person's payment info.
I'd go as far as saying you don't need the LOGOS at all...just a clear
indication of what you accept (select your card type: visa, mc, amex,
chuck's card-o-matic).

- Bryan
http://www.bryanminihan.com

-----Original Message-----
From: discuss-bounces at lists.interactiondesigners.com
[mailto:discuss-bounces at lists.interactiondesigners.com] On Behalf Of
Marianne Jensen
Sent: Monday, December 03, 2007 4:03 AM
To: discuss at ixda.org
Subject: [IxDA Discuss] Placement of credit card logos

I'm curious to know where others stand with regard to credit card logo
placement on an ecommerce site. We're of differing opinions here - one camp
believing that credit card logos are best placed straight on the home page,
right in the top - prominent placement - and have the statistics to
prove that there is an increase in conversion as a result of said placement.
The other camp comes from a design perspective, and believes that credit
card logos are aesthetically unpleasing to the overall design (cheapening
the look and feel) and that the credit card logos are better placed where
they are more contextually appropriate - that is - within an in-page
shopping cart box (which displays once an item has been added to the cart)
and on the shopping cart pages themselves.

Thoughts?

Marianne
________________________________________________________________
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3 Dec 2007 - 7:28am
Darek Paciorek
2007

>
> Good place for credit cards logos is shopping cart, because customers
> visiting shopping site dont't think about payment methods at first, but
> looking for a products...

Darek

3 Dec 2007 - 9:41am
Darek Paciorek
2007

>> I think that depends of the project, for example in Brazil the
>
> majority costumers look for the payment ways first(at least at the
> first buy intention) them he look for some product to buy.

Maybe... but I've got alternative examples, where credit card logos are not
displayed on home page.

http://www.amazon.com

http://www.agito.pl

3 Dec 2007 - 10:15am
Ari
2006

most, not all ecommerce sites offer credit card payment options in a drop
down menu with Visa usually defaulted as its the most popular card in the
US.

because it's defaulted, some users may not click on the menu to reveal other
choices like AMEX or Discover, etc.

therefore, it *can't* hurt to place logs of other accepted cards next to the
payment options so users can visually scan their choices of supported cards.

AND...equally important - make sure you convey info on what the CVV number
is for the different cards you support - they vary between cards.

On Dec 3, 2007 10:41 AM, Dariusz Paciorek <darekpaciorek at gmail.com> wrote:

> >> I think that depends of the project, for example in Brazil the
> >
> > majority costumers look for the payment ways first(at least at the
> > first buy intention) them he look for some product to buy.
>
>
>
> Maybe... but I've got alternative examples, where credit card logos are
> not
> displayed on home page.
>
> http://www.amazon.com
>
> http://www.agito.pl
> ________________________________________________________________
> *Come to IxDA Interaction08 | Savannah*
> February 8-10, 2008 in Savannah, GA, USA
> Register today: http://interaction08.ixda.org/
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
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>

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3 Dec 2007 - 12:35pm
Mike Long
2007

I'm in the contextually appropriate camp.
CC logos on the landing page are unnecessary.

Frankly I'd be shocked if I went to a ecommerce site and couldn't use a CC for payment. In my experience accepting CCs is a given on the web. Enough so as to be THE standard form of payment in ecommerce.

3 Dec 2007 - 2:02pm
dmitryn
2004

Agreed with Ari - displaying card logos on the checkout page is a good
visual indicator of the payment options that are available,
potentially saving users a click and some scanning to find this
information.

Displaying the accepted cards on the home page is overkill in my
opinion. The only case where I see it as justifiable is a store which
has an "official payment provider", such as Visa for the Olympics (see
e.g. http://www.vancouver2010.com/store/).

A final note: If your site supports payment options like Paypal and
Google Checkout, it may be a good idea to display these not just on
the checkout page, but on product details pages as well. This allows
customers who wish to use these options to self-select earlier in the
checkout flow, and to avoid potentially having to enter billing and
shipping details twice (on your site and on the payment provider's).

Dmitry

On Dec 3, 2007 8:15 AM, Ari Feldman <ari1970 at gmail.com> wrote:
> most, not all ecommerce sites offer credit card payment options in a drop
> down menu with Visa usually defaulted as its the most popular card in the
> US.
>
> because it's defaulted, some users may not click on the menu to reveal other
> choices like AMEX or Discover, etc.
>
> therefore, it *can't* hurt to place logs of other accepted cards next to the
> payment options so users can visually scan their choices of supported cards.
>
> AND...equally important - make sure you convey info on what the CVV number
> is for the different cards you support - they vary between cards.
>
>
>
>
> On Dec 3, 2007 10:41 AM, Dariusz Paciorek <darekpaciorek at gmail.com> wrote:
>
> > >> I think that depends of the project, for example in Brazil the
> > >
> > > majority costumers look for the payment ways first(at least at the
> > > first buy intention) them he look for some product to buy.
> >
> >
> >
> > Maybe... but I've got alternative examples, where credit card logos are
> > not
> > displayed on home page.
> >
> > http://www.amazon.com
> >
> > http://www.agito.pl
> > ________________________________________________________________
> > *Come to IxDA Interaction08 | Savannah*
> > February 8-10, 2008 in Savannah, GA, USA
> > Register today: http://interaction08.ixda.org/
> >
> > ________________________________________________________________
> > Welcome to the Interaction Design Association (IxDA)!
> > To post to this list ....... discuss at ixda.org
> > Unsubscribe ................ http://www.ixda.org/unsubscribe
> > List Guidelines ............ http://www.ixda.org/guidelines
> > List Help .................. http://www.ixda.org/help
> >
>
>
>
> --
> --------------------------------------------------
> www.flyingyogi.com
> --------------------------------------------------
>
> ________________________________________________________________
> *Come to IxDA Interaction08 | Savannah*
> February 8-10, 2008 in Savannah, GA, USA
> Register today: http://interaction08.ixda.org/
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

3 Dec 2007 - 10:02am
James Leslie
2007

Surely the aim of an e-commerce site primarily is to sell products,
therefore if the statistics prove that an increased conversion rate is
achieved by placing the logos on the home page, that has to be the
correct method?

Sometimes the means to the end is not the most aesthetically desirable
:-(

James

-----------------------------------
I'm curious to know where others stand with regard to credit card logo
placement on an ecommerce site. We're of differing opinions here - one
camp believing that credit card logos are best placed straight on the
home page, right in the top - prominent placement - and have the
statistics to prove that there is an increase in conversion as a result
of said placement.
The other camp comes from a design perspective, and believes that credit
card logos are aesthetically unpleasing to the overall design
(cheapening the look and feel) and that the credit card logos are better
placed where they are more contextually appropriate - that is - within
an in-page shopping cart box (which displays once an item has been added
to the cart) and on the shopping cart pages themselves.

3 Dec 2007 - 5:37pm
Ari
2006

you know what they say about statistics...there's statistics, statistics and
damn lies.

On Dec 3, 2007 11:02 AM, James Leslie <james.leslie at transversal.com> wrote:

>
> Surely the aim of an e-commerce site primarily is to sell products,
> therefore if the statistics prove that an increased conversion rate is
> achieved by placing the logos on the home page, that has to be the
> correct method?
>
> Sometimes the means to the end is not the most aesthetically desirable
> :-(
>
> James
>
> -----------------------------------
> I'm curious to know where others stand with regard to credit card logo
> placement on an ecommerce site. We're of differing opinions here - one
> camp believing that credit card logos are best placed straight on the
> home page, right in the top - prominent placement - and have the
> statistics to prove that there is an increase in conversion as a result
> of said placement.
> The other camp comes from a design perspective, and believes that credit
> card logos are aesthetically unpleasing to the overall design
> (cheapening the look and feel) and that the credit card logos are better
> placed where they are more contextually appropriate - that is - within
> an in-page shopping cart box (which displays once an item has been added
> to the cart) and on the shopping cart pages themselves.
>
> ________________________________________________________________
> *Come to IxDA Interaction08 | Savannah*
> February 8-10, 2008 in Savannah, GA, USA
> Register today: http://interaction08.ixda.org/
>
> ________________________________________________________________
> Welcome to the Interaction Design Association (IxDA)!
> To post to this list ....... discuss at ixda.org
> Unsubscribe ................ http://www.ixda.org/unsubscribe
> List Guidelines ............ http://www.ixda.org/guidelines
> List Help .................. http://www.ixda.org/help
>

--
--------------------------------------------------
www.flyingyogi.com
--------------------------------------------------

3 Dec 2007 - 7:27pm
Eric Scheid
2006

On 4/12/07 3:15 AM, "Ari Feldman" <ari1970 at gmail.com> wrote:

> most, not all ecommerce sites offer credit card payment options in a drop
> down menu with Visa usually defaulted as its the most popular card in the
> US.
>
> because it's defaulted, some users may not click on the menu to reveal other
> choices like AMEX or Discover, etc.

blech, drop downs always hide options :-(

One site I recently visited did something smart - although they had the card
type as a drop down, they did display next to that the credit card
logos/icons ... and they *also* put a smidgen of javascript on those images
such that clicking (say) the Visa logo would select Visa in the drop down.
People do click images. Go with the flow.

by the way - in an early study into what makes websites more trustable, it
was found that prominent display of credit card logos had an effect (more so
than the various TRUSTe style badges). Don't know if that is still the case
though .. time to repeat the research.

e.

4 Dec 2007 - 4:48am
Bruno Figueiredo
2007

I think that everything needs to be thought in context. For example,
here in Portugal offering a way to pay by CC on a website is not as
straightforward as in the US. Also, we have a very efficient debit
card system. Consequently, only few sites offer CC payment and most
of them offer only debit card, ATM payments (you go into an ATM, and
enter a reference to pay) or bank transfers. So, since payment
methods are not common I would advise to show them up-front.

In the US, CC are accepted almost universally, so I reckon it's not
terribly important to show them upfront.

. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Posted from the new ixda.org
http://www.ixda.org/discuss?post=23198

4 Dec 2007 - 7:00am
James Leslie
2007

Just to clarify, the original poster said that they had statistics to
prove increased conversion rates by having the signs on the homepage.
I've never conducted any studies on it :-)

James

----------------------------------------

Would it not be appropriate to actually cite these statistics so that
some diligence can be put into the question?

Chris

4 Dec 2007 - 1:01pm
Oleh Kovalchuke
2006

On Dec 3, 2007 2:03 AM, Marianne Jensen <marianne.jensen at themilk.net> wrote:

> one camp
> believing that credit card logos are best placed straight on the home
> page,
> right in the top - prominent placement - and have the statistics to
> prove that there is an increase in conversion as a result of said
> placement.
>
> Thoughts?

On Dec 3, 2007 6:27 PM, Eric Scheid <eric.scheid at ironclad.net.au> wrote:

> by the way - in an early study into what makes websites more trustable, it
> was found that prominent display of credit card logos had an effect (more
> so
> than the various TRUSTe style badges). Don't know if that is still the
> case
> though .. time to repeat the research.
>

An example of persuasion via appeal to authority (Cialdini). It still should
work for less known, established websites. Should not have much influence
for Amazon and such.

Oleh

--
Oleh Kovalchuke
Interaction Design is the Design of Time
http://www.tangospring.com/IxDtopicWhatIsInteractionDesign.htm

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