I am doing a competitive analysis for corporate/ecommerce site for a
product company. What are the various parameters against which a
qualitative analysis could be done.
To name a few, I have:
* Overall structure
* Customer segmentation
* Global/Local balance as each of the regions have their own sites
* Brand expressions
* Unique features
* Technology used
* Ease of reaching products
* Quality of content
Are there any more key parameters?
Senior Information Architect, Creative Design | Sapient